What Not to Miss at Cannes

This year’s Cannes Lions will feature great panels and talks for fellow industry attendees. If you love creativity in marketing technology as much as we do, here are a few sessions that you won’t want to miss:

Saturday, June 18
Engaging The 300+ Mobile Groups of Chinese Netizens: NetEase Media, snack brand Three Squirrels and Peking University will discuss the social paradigm shift and business innovations driven by mobile internet development in China.

When: 2:00 - 2:45 p.m.
Where: Debussy Theatre

Sunday, June 19
Three Hidden Stories behind the Internet of Things: Presented by advertising agency Cheil Worldwide, and South Korean Telecom company, KT corp, this session will discuss the impact of IoT on marketing and the trend towards individualized, independent brand experiences over uniform campaigns.

When: 1:00 - 1:45 p.m.
Where: Lumiere Theatre

Monday, June 20
Cracking the Code of Creativity: Razorfish and Contagious Communications present a data-backed analysis of the last 25 years of award winning creativity at Cannes Lions, addressing the question of whether there is a formula to creativity.

When: 3:00 - 3:45 p.m.
Where: Debussy Theatre

Wednesday, June 22
Barcelona Virtual: Hands-on – Taming the Personal Cybersphere: Digital Advertising agency Barcelona Virtual will lead an interactive session on how to break into a consumer’s “personal cybersphere”

When: 11:30 a.m. - 1:30 p.m.
Where: Lions Lounge

Outside of the fantastic intellectual experience, here’s one of the most highly recommended attractions at Cannes Lions:

LBB & Friends Beach: Little Black Book Online, the online community for advertising professionals, will take over a section of the Croisette beach between the Carlton and the Martinez. There will be loungers, a full restaurant and bar, a charging station and massages! Make sure to register for a wristband to get access to the beach for the whole week.

When: June 23 - 26, 10 a.m. - 6 p.m. daily
Where: La Croisette Beach, between the Carlton and the MartinezSocial Media:@Cannes_Lions, #CannesLions, #LBBbeach

Don’t forget to check out where Tapad will be at Cannes, here.