Vivian Chang, VP and head of our data licensing business, spoke on a panel during the DAA’s summer summit this past June. Exploring emerging marketplace practices and all things cross-device, the conversation dove into:
- How Cross-Device Enables Better User Experiences
- Programmatic Exchanges and Cross-Device Technologies
- Cross-Device Technology is Not Monolithic – Many Paths (and Parties) Exist
- Transparency and the Cross-Device Movement
You can read a full panel write up on the DAA’s blog here.
Also, watch below for a follow up interview with Vivian!