Vivian Chang Chats Cross-Device with the DAA

Vivian Chang, VP and head of our data licensing business, spoke on a panel during the DAA’s summer summit this past June. Exploring emerging marketplace practices and all things cross-device, the conversation dove into:

  • How Cross-Device Enables Better User Experiences
  • Programmatic Exchanges and Cross-Device Technologies
  • Cross-Device Technology is Not Monolithic – Many Paths (and Parties) Exist
  • Transparency and the Cross-Device Movement

You can read a full panel write up on the DAA’s blog here.

Also, watch below for a follow up interview with Vivian!