Tech On Tap: Drew McCalmont Simplifies the Concept of Cross-Device

The explosion of devices over the last few years has completely revolutionized the advertising industry. Many vendors claim to have cross-device capabilities, but it’s important to dig deep and find out what they truly offer.

In episode three of our new video series, Tech on Tap, Drew McCalmont, data business product director, explains the difference between cross-device and multi-device in less than 30 seconds.

Watch the video below. New episodes will be released every week so subscribe for more videos!

To learn more about @Tapad’s cross-device solutions email