With a huge portion of advertising now happening cross-device, including mobile, these operating systems had to adapt to the new needs of marketers. Apple and Google developed the IdentifierForAdvertising (IDFA) and Android Advertising Identification (AAID) respectively.
In episode four of our new video series Tech On Tap, David Susi, product manager here at Tapad, illustrates the benefits of IDFA & AAID.
Watch the video below. New episodes will be released every week so subscribe for more videos!
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