Last month Are Traasdahl, Founder & CEO of Tapad, unveiled plans to launch the Tapad Propeller Program on-stage at Gulltaggen – the Nordic’s premier digital innovation summit. The program will mentor and host five early-stage Norwegian startups at Tapad HQ in New York. Apply to participate by taking this short survey now through June 1st.
We're also excited to for you to meet Tapad’s unified Data product, Device Graph Access™. This solution allows technology platforms, publishers and brands from across the marketing technology landscape, to integrate the Tapad Device Graph™ into their own platform. Watch this short video to learn why more than 50 clients have integrated DGA into their technology stack.
April was another award-winning month for Team Tapad. We’re happy to share that our Creative Services and Viacom received a Communicator Award of Excellence for Interactive Media. The winning campaign focused on awareness and engagement KPIs surrounding MTV’s 2015 Video Music Awards and demonstrates how video can be optimally experienced on mobile devices.
We’re also proud to announce that our own Are Traasdahl has been named Norwegian “Founder of the Year” by the Nordic Startup Awards (NSA) in Oslo, Norway. Thanks to your continued support, Are will advance to the Nordic Region Grand Finale in Reykjavik, Iceland on May 31. Voting for regionals is open through May 15th. You can learn more about Are’s entrepreneurial journey by watching this video.
Nasdaq: Firsthand Technology Value Fund Announces Completion of Tapad Sale (4/29)
AlleyWatch: You Will Never Believe What you Missed at the Last Meeting of The NY AdTech Group (4/19
TheForeginer.no: "Telenor's Advertising Move" (4/8)
ExchangeWire: Cross-Device: An Onion that Gets More Complex as we Peel the Layers Back (4/11)
MediaPost: "A Pre-Upfront Talk About Programmatic TV (4/8)
Norwegian American Weekly: "Telenor plus Tapad" (4/7)
The Drum: "Luma Partners breaks down M&A activity in the digital media sector" (4/4)
From Oslo to New York City to San Francisco and from London to Las Vegas, Team Tapad is never shy about mixing and mingling with our industry’s best and brightest. View our April event highlights below and check out our Industry Events & More page to see where you can connect with us next.
hackNY Spring Hackathon, New York, NY (4/2-3)
Advanced Advertising, New York, NY (4/5)
Data Magnified - presented by Magnetic & PlaceIQ, San Francisco (4/5, Speaker)
NYAdtech Meetup: Programmatic TV PANEL, New York, NY (4/6, Speaker)
IAB Mobile Marketplace, New York, NY (4/11, Speaker)
NAI Member Summit, San Francisco, Ca (4/13, Speaker)
AdExchanger Programmatic I/O, San Francisco, CA (4/13-14, Sponsor)
MLconf - Machine Learning Conference, New York, NY (4/15, Speaker)
PMG Mobile Day, Dallas, TX (4/20)
MMS Los Angeles, Los Angeles, CA (4/20)
ThinkLA Automotive Breakfast, Los Angeles, CA (4/21, Speaker)
Gulltaggen, Oslo, NOR (4/20, Speaker)
Nordic Startup Awards 2016 NATIONALS, Oslo, NOR (4/20, Winner)
DMO MOJO 6, Ft. Meyers, FL (4/20-22)
EIMA Awards (DFWIMA), Dallas, TX (4/28, Sponsor)
Happy May, all!
As always, thank you for your continued support; whether it’s deals or awards, we couldn’t do it without you! More soon, so please stay tuned.