We are excited to announce that industry veteran, Varun Gudiseva, has joined the Tapad team as VP of Market Development, Analytics.
In this newly created role, Varun will oversee the strategy and commercialization for all of Tapad's analytical products. With his team, he will also develop a differentiated analytics roadmap by defining and prioritizing commercial initiatives, work with strategic clients to establish and execute scientific tests, and communicate results and recommendations to clients.
With more than a decade of analytical experience, Varun has served as senior partner, director of account services and analytics, at Xaxis, held senior positions at Barclays and Capital One Financial, and served as both an advisor and partner to multiple ventures. He has successfully managed award-winning cross-device analytics campaigns recognized by the Smarties, Summit International Awards and Mobile Mafia.
For more information, see the full press release here.