Today, Tapad announces that industry veteran, Akiko Yoshitake, joins the company as its new commercial director in Japan. In this newly created position, Yoshitake will spearhead Tapad’s operations and new business development efforts with local marketers, technology companies and digital advertising agencies.
Akiko brings nearly 20 years of experience in marketing and digital advertising in the APAC region. Prior to joining Tapad, Yoshitake was director of sales at Kenshoo in Japan where she was responsible for building relationships and revenue with direct advertisers and agencies. She also spent 15 years at Cyber Communications Inc., a wholly owned subsidiary of Dentsu Inc., the largest advertising agency in Japan. At Cyber Communications, Yoshitake led the team that established the OpenX market ad exchange in APAC, and was head of the OpenX business for both APAC and Japan, lending to her strong understanding of the Japan programmatic ecosystem.
Henry Schenker, VP of APAC at Tapad, notes: “After launching in the APAC region just a short 15 months ago, we are thrilled to be expanding Tapad’s footprint into Japan. Yoshitake-san is a well-respected digital advertising industry executive with undeniable local expertise. She’s already creating significant inroads in this critical market with local companies. We’re lucky to have her as part of the growing Tapad APAC team.”
For more information, see the full press release, here.