Tapad is happy to share that we've received a 2016 Communicator Award of Excellence. Tapad’s Creative Services team and Viacom are honored for “Orientation Responsive Interactive Video” in the "Interactive Media" vertical.
The Communicator Awards – the leading international creative awards program – honors creative excellence for communication professionals. The 22nd annual competition received more than 6,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design companies, and public relations firms.
The winning campaign focused on awareness and engagement KPIs surrounding MTV’s 2015 Video Music Awards and demonstrates how video can be optimally experienced on mobile devices. The orientation responsiveness of the campaign allows users to watch full screen video content in either portrait or landscape mode. Utilizing this technology, the Tapad Creative Team made it into an interactive video experience to create awareness, drive engagement, and ultimately brand lift.Want to learn more about how Tapad’s Creative Services? Contact firstname.lastname@example.org or watch the case study video below.