Tapad Partners with Innovid for Video Marketing

Today we announced our partnership with Innovid, the world's leading video marketing platform. This integration enables Innovid to bring cross-device personalization and a more unified viewer experience to its video marketing clients including Bank of America, L'Oréal, Microsoft and Procter & Gamble.

 By leveraging the Tapad Device Graph, Innovid's marketers can now benefit from the ability to drive consistent, personalized user experiences across all devices, creating more impactful connections with consumers and increasing ROI.

"As an open platform, we are always looking to add best-of-breed capabilities through integrations and partnerships, and we've chosen Tapad because of its superior cross-device expertise," said Ronnie Lavi, SVP of product at Innovid. 

To read the full details of the partnership, check out the press release.