Tapad Enters Asia Pacific To Service Regions' Rapidly Expanding Marketing Technology Sector

As Partnership Deals Mount, Aggressive Hiring Underway for Unified Cross-Screen Technology Leaders

We are proud to announce today our plans for aggressive expansion in the Asia Pacific (APAC) region. This move capitalizes on Tapad's exceptional performance for brands and marketing technology companies in North America and Europe

With our proprietary Tapad Device Graph™, Tapad will enable global, regional and local clients and partners to understand, monetize and measure marketing to users across screens. The Tapad Device Graph is recognized as the most accurate, scalable cross-screen solution in the market today

The decision to expand into APAC was based on increased demand from global, as well as local, brands and clients, many of which have a strong market presence throughout the region

In addition to expanding our roster of world-class data partners, plans include building a world-class team in Singapore. Over the next few months, Tapad APAC will also establish local entities in additional markets. To accelerate our ramp-up, Tapad APAC is actively recruiting in many areas, ranging from skilled and experienced solutions engineers to seasoned sales and marketing professionals

"Tapad is thrilled to be answering the call for cross-device excellence in APAC," said Pierre Martensson, GM of Tapad APAC. "Our Device Graph is adding millions of devices daily and achieves unmatched levels of scale and accuracy while protecting consumer privacy. This meets a critical need in the region

"Tapad appointed Martensson as General Manager of Tapad APAC in May, kicking off expansion in the region. Martensson comes to Tapad with nearly a decade of operations experience throughout APAC, having transformed, developed and grown global organizations

Read the press release in its entirety here