Tapad Doubles Down on Data Science Innovators

We are proud to announce we’ve appointed data science veterans Rouzbeh Gerami and Shawn Simpson as our senior data scientists.

In their newly created positions, Shawn and Rouzbeh will use predictive modeling, data mining and graph algorithms to increase Tapad’s platform capabilities, driving customer value while also further developing the Tapad Device Graph™. They will work closely with the product, analytics and engineering teams.

Both Shawn and Rouzbeh join us with extensive data science and engineering experience. Most recently, Shawn served as head of data science for the Data Science & Engineering team at Dow Jones, where she worked for the past two years. She managed the development of data science products, advised data scientists on analysis approaches and acted as a leading internal data science consultant. Additionally, Shawn was responsible for designing statistically robust experiments and building predictive models.

Rouzbeh most recently served as senior data scientist at YuMe, Inc, where he was responsible for design and implementation of various data science projects for DSP and SSP products, among them forecasting viewer interactions with ads, fraud detection, supply forecasting, and SSP floor price optimization. Prior to YuMe, Rouzbeh held research positions at Highbridge Capital Management, as well as Morgan Stanley.

“Both Shawn and Rouzbeh bring an exceptional amount of industry expertise to the Tapad team, and are natural leaders for our robust data science initiatives. We are thrilled to have them join the Tapad community,” said Dag Liodden.

Shawn previously served as an assistant professor of Statistics at Columbia University, where she also received her Ph.D. in Statistics in 2011. Rouzbeh holds a doctorate in Physics from University of California, Los Angeles.

To see all of the available positions with Team Tapad, visit tapad.com/careers.

Read the press release of this announcement, here.