Tapad Bolsters APAC Office with Key Senior Hires

From left to right: Henry Schenker, Senior Director, Global Platform Solutions; Andrew Tu, VP, APAC; Isman Tanuri, Director, PR & Marketing, APAC

Tapad APAC welcomes three key hires to support its emerging business in the region. Andrew Tu, Vice President, APAC; Henry Schenker, Senior Director, Global Platform Solutions; and Isman Tanuri, Director, PR & Marketing, APAC, join the Singapore office effective immediately.  They report to Pierre Martensson, GM of APAC and Tapad’s data division.

As Vice President, APAC, Andrew is charged with driving Tapad’s growth across the region and will be leading business development and commercial engagements with partners, prospects and clients. He brings more than 25 years of experience building digital businesses in the APAC region, including senior leadership roles at The Trade Desk, Brandscreen, Omnicom Media Group and Microsoft.

Henry recently relocated to Singapore from New York City where he spent 2.5 years at Tapad HQ. In APAC, Henry will serve as the technical lead to ensure customers’ successful integration with the Tapad Device GraphTM.

Previously with MediaMath, Isman will pioneer Tapad’s marketing efforts in brand building and communicating cross device technology’s value to agencies, brands and publishers across the region.

Read the full release here.