Tapad Appoints New SVP Of Product

Tapad has appointed Preethy Vaidyanathan to serve as the new senior vice president of product management to lead product strategy and development across all business lines.

This newly created position was established to bolster our product development as we continue to expand globally. With more than 16 years of experience, Preethy’s role will be to define and execute product strategies.

Throughout her career, Preethy has led multiple top-tier product teams, driving growth within each business. Prior to Tapad, she drove product development at Medialets as SVP of product.

“It is a privilege to join team Tapad,” says Preethy. “I’m looking forward to enabling the product team’s growth and working closely with the engineering team to bring new, successful products to market.”

Tapad continues to build out its global team across APAC, EMEA and the U.S. To join the company’s talented team of experts, visit the Tapad career page here: www.tapad.com/careers.