Tapad has appointed industry veteran Meghan Bentley as vice president of business development and strategy. Bentley reports to Chris Feo, Tapad’s head of data licensing and strategic partnerships.
In this role, Bentley services both the data and media sides of the Tapad business, and is responsible for managing existing data licensing partnerships, as well as continuing to expand access to the Tapad Device Graph™.
Bentley joins the Tapad team with more than a decade of previous industry experience. Most recently, she handled global data product sales and programmatic solutions in the North America and Latin America regions at Sizmek.
“In addition to her exceptional industry experience, Meghan brings a highly effective approach to nurturing client relationships and managing sales teams,” said Chris Feo.