We are excited to announce that we have appointed Kelley Gibson as vice president, sales (self-service), a newly created position at Tapad. In her new role, Kelley will be responsible for sales of Tapad's Self-Service offerings, as well as media business.Unify, Tapad's proprietary Self-Service platform, is used by brands and agencies to achieve workflow efficiencies, cost savings and to improve audience targeting. Unify allows marketers greater transparency and control around where their advertising is served and the tactics employed to drive performance. Additionally, marketers can verify their campaigns' cross-screen success by employing detailed and customized reporting tailored to their business.
Joining Tapad's Unify team with over a decade of industry experience, Kelley was most recently director of strategic accounts at RadiumOne, assisting in the launch of platform products. Prior to RadiumOne, Kelley served as regional vice president of sales at Turn, a digital advertising and marketing insights company. Kelley reports to Tapad's Senior Vice President of Global Sales Jim Clark.