Tapad's Partnership with Resonate Drives Real-Time Consumer Intelligence for Mobile App Brands

Today, we are excited to announce our partnership with Resonate, a leading provider of real-time consumer intelligence and activation SaaS solutions. Resonate is leveraging the Tapad Device GraphTM to gain a deeper understanding of its mobile app audiences and, as a result, providing brands with a more direct connection to their intended consumers.

To date, Tapad and Resonate have already driven incremental device connections for nearly 60 percent of customer profiles, with an amplification rate of more than 120 percent, resulting in more than 400 million net new IDs within Resonate’s user base.  

For more about the partnership, see the full press release here.