Company Blog

Tapad Trend Report for 2018

2017 was a busy year here at Tapad. From new office openings in Norway to multiple partnership announcements, there was a lot to talk about. As we reflect back on the past year, we also consider how those events will impact 2018 and what trends we should be looking out for in the New Year

In the News: Tapad and Freckle IoT Partnership

Today, Tapad announced a strategic partnership with Freckle IoT, the global leader in multi-touch, offline attribution. Freckle IoT will be leveraging the Tapad Device Graph™ to supplement the company’s data set to offer brands more granular attribution data. So why is this important? First, it's an important step in empowering brands with the

Connect with Henry Schenker, VP, APAC, at Marketing Tech Symposium

11/27 - 11/29 Join Henry Schenker, VP, APAC, at Tapad at the Marketing Tech Symposium on 29 November in Hunter Valley, AUS. He will discuss how companies can use big data with recent developments around data portability. Additionally, he will provide insight about the future of the advanced data transaction market. Learn more about the

Tapad and Sizmek Announce Global Partnership

Today, Tapad announced its new global partnership with Sizmek, the largest independent buy-side advertising platform delivering impressions that inspire. Sizmek's adoption of industry-leading AI and machine learning serves as a strong complement to the Tapad Device Graph™, so it's suffice to say that we are excited about this partnership — but we shouldn't

The Controversy Over Political Advertising Could Affect the 2018 Midterms

By Sigvart Voss Eriksen, CEO, Tapad — Digital media opened up great opportunities for marketers to use machine learning algorithms to find the best message tailored to micro-segments of users. Unsurprisingly, this appeals to political campaigns looking to leverage data signals to determine a voter’s political affiliation. Unfortunately, as digital media has grown in popularity

Tapad Welcomes David Rosamilia to UK Team

Tapad is excited to welcome Davide Rosamilia to the Tapad UK team as a Senior Solutions Engineer. Joining the company from Xaxis, Davide brings a deep understanding of the local EMEA adtech industry to Tapad, having performed in roles of increasing responsibility across operations, product management, integrating proprietary technologies, and

Words to Know If You’re in Adtech

The adtech and martech industries are changing by the day. From new regulations to current events, the industry has to respond quickly in order to stay relevant -- meaning it can be tough to stay up-to-date on all the current vocabulary. As one of the leading cross-device companies and the first to provide a device

Throtle Partners with Tapad to Expand Audience Precision

Today, we are excited to announce Tapad's partnership with leading data onboarding company, Throtle. Throtle will be leveraging the Tapad Device Graph™ to enhance their best-in-class onboarding capabilities. In addition, this partnership will enable Throtle to offer true cross-device identity management and identity resolution services to accompany its robust onboarding solutions

Three Transparency Tips to Aid Global Business Growth

By Henry Schenker, VP of APAC, Tapad -- Regardless of your industry, it goes without saying that transparency is not an option. If you’re in automotive, consumers should know what to expect in regards to gas mileage, speed, etc. If you’re in the food business, you should be able to tell patrons where exactly