Company Blog

Prioritizing Context to Personalize Your Marketing

Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully. Tapad's SVP of Product, Preethy Vaidyanathan, has identified three key elements marketers should consider when using context to bolster a personalized marketing campaign. Check out all of Preethy's insights in [...]

Happy Birthday, iPhone!

When the iPhone first hit the technology scene in 2007, it was absolutely game changing. To have all the functionality of your iPod, a cellular phone, as well as internet access all on one device truly changed the way we lived. In honor of this ten year anniversary, we asked Team Tapad [...]

Tapad Welcomes Varun Gudiseva as VP of Market Development, Analytics

We are excited to announce that industry veteran, Varun Gudiseva, has joined the Tapad team as VP of Market Development, Analytics. In this newly created role, Varun will oversee the strategy and commercialization for all of Tapad's analytical products. With his team, he will also develop a differentiated analytics roadmap by defining and prioritizing commercial [...]

Three Things Fatherhood has Taught Me About AdTech

In honor of Father's Day, Tapad continues its "Three Things I Learned" series with insights from one of our account managers, Pete Hamlin, on what being a father has taught him about adtech. Check out the article in its entirety on Huffington Post. When you're done there, check out what our GM [...]

Tapad and Sojern Partner to Simplify the Complex Travel Consumer Journey

Today, Tapad announced its partnership with travel direct demand engine, Sojern, to provide marketers with an even stronger understanding of travelers as they research and shop across multiple devices. According to Sojern's research, travelers visit hundreds of websites preceding their trip purchase, with some consumers reaching upwards of 450 touchpoints prior to booking. Sojern’s [...]

Getting to Know Our New CEO: Sigvart Voss Eriksen

Today, Tapad announced that Sigvart Voss Eriksen will be taking the reins as the company’s new CEO. Are Traasdahl will be shifting to a more consultative position as chairman emeritus, and is as excited as we are for Sigvart to join the team. To kick off Sigvart’s tenure here at Tapad, we asked him a [...]

One Team One Dream

Auric Adames, Director, Customer Support, gives us some insight into Tapad’s Softball Intramural team. What sport do you lead?Tapad United Softball Where do you play?Most games take place in Central Park, with some in Queens and Brooklyn. Who do you play against?We play in a competitive, co-ed, friendly environment against other New York companies. How [...]

Tapad Vertical Video Turns Creative on its Head

Would you sit through a movie if the theater projected it upside down? Though most videos are still shot in widescreen format, 94% of consumers don't hold their phones horizontally. Consumers only want to engage with videos that are delivered appropriately, regardless of the device, reflective of how its held. Tapad can create fun and [...]