Company Blog

How Travel Companies Can Capitalize on the Holiday Travel Rush

With the summer vacation season winding down, consumers are turning their attention to the holidays and end-of-year travel. The holidays are a notoriously busy time for the travel industry, and many consumers have already begun booking flights, hotels and other accommodations to lock in the best rates. Each year, consumers complete 148.3 million travel bookings [...]

Giving Brands The Gift Of Conversion This Holiday Season

By Preethy Vaidyanathan, CPO at Tapad -- It’s September, the sun is still shining, and it’s hard to believe that in just a short time we’re likely to see the first holiday commercials pop up on our screens. But will we be surprised? After all, new research (registration required) suggests many [...]

Tapad Welcomes Akiko Yoshitake as Japan Commercial Director

Today, Tapad announces that industry veteran, Akiko Yoshitake, joins the company as its new commercial director in Japan. In this newly created position, Yoshitake will spearhead Tapad’s operations and new business development efforts with local marketers, technology companies and digital advertising agencies. Akiko brings nearly 20 years of experience in marketing and digital [...]

Tapad and The Trade Desk See Ongoing Momentum in Longstanding Partnership

Tapad is excited to share a few highlights of our ongoing partnership with The Trade Desk, a global technology platform for buyers of advertising. We have been providing cross-device segments from our groundbreaking Tapad Device GraphTM through The Trade Desk’s platform. As a result of this partnership, seven major private and independent holding companies now [...]

Tapad Wins 2 Gold 2017 dotCOMM Awards

We are thrilled to announce Tapad has won two gold 2017 dotCOMM Awards for Marketing (Product) and Writing for The Tapad Device GraphTM video. The dotComm Awards is an international competition honoring excellence in web creativity and digital communication. Nominations for this award come from corporate communication departments, public relations firms, digital shops, advertising [...]

Prioritizing Context to Personalize Your Marketing

Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully. Tapad's SVP of Product, Preethy Vaidyanathan, has identified three key elements marketers should consider when using context to bolster a personalized marketing campaign. Check out all of Preethy's insights in [...]

Happy Birthday, iPhone!

When the iPhone first hit the technology scene in 2007, it was absolutely game changing. To have all the functionality of your iPod, a cellular phone, as well as internet access all on one device truly changed the way we lived. In honor of this ten year anniversary, we asked Team Tapad [...]