Company Blog

Thought Leadership: DMPs and CDPs: The Ultimate Consumer-Centric Tool Kit

By Preethy Vaidyanathan, CPO of Tapad — As the marketing industry prepares for GDPR and responds to pivotal moments such as Facebook’s recent battle with Cambridge Analytica, it’s important for marketers to take action on not just data-privacy, but the customer experience as well. While GDPR and Facebook are making data privacy a mandatory priority ...

Tapad and Centro Announce Partnership

Today, Tapad is pleased to announce its partnership with Centro — a provider of enterprise-class software for digital advertising. Through this partnership, Centro's Basis programmatic ad platform has licensed Tapad's cross-device marketing technology. This means that media professionals using Basis can now drive better performance by identifying a person across the different devices he ...

CDPs and DMPs: A Simple Breakdown

With the rise of Customer Data Platforms (CDP), there have been a lot of questions concerning how they compare against Data Management Platforms (DMP). To help showcase the differences, we’ve created the simple chart below. Overall, CDPs are the key to making the most out of your first-party data. An identity-driven CDP like the Tapad ...

Personalization and Trust in a Tech-driven World

This week, Spiceworks released a survey highlighting the importance of brand-consumer relationships in tech buying world. The report revealed several stats that strongly resonate with our own approach to personalization. For instance: Tech buyers, especially millennials, are often less responsive to impersonal marketing tactics (e.g. cold calls, direct mail, mass emails, etc.). 85 percent ...

Considering a CDP? First, Assess Your Company's Identity

Recently, our friends at Signal posted a great piece about the relationship between identity and CDPs. We couldn't agree more with their perspective because — the truth is — the market will always make the promise of better and brighter technologies, but without a firm understanding of your consumer's identity, the return on these ...

Tapad and Flashtalking Create Impactful Attribution Modeling Strategy

Today, we are excited to announce the impactful results of our strategic partnership with Flashtalking — the leading global independent platform for ad delivery, unification, and insights. Since our partnership began two years ago, we have seen above-industry match and bridge rates for Flashtalking and its customers. Overall, the Tapad Graph has yielded a 7 ...