Company Blog

Personalization and Trust in a Tech-driven World

This week, Spiceworks released a survey highlighting the importance of brand-consumer relationships in tech buying world. The report revealed several stats that strongly resonate with our own approach to personalization. For instance: Tech buyers, especially millennials, are often less responsive to impersonal marketing tactics (e.g. cold calls, direct mail, mass emails, etc.). 85 percent

Considering a CDP? First, Assess Your Company's Identity

Recently, our friends at Signal posted a great piece about the relationship between identity and CDPs. We couldn't agree more with their perspective because — the truth is — the market will always make the promise of better and brighter technologies, but without a firm understanding of your consumer's identity, the return on these

Tapad and Flashtalking Create Impactful Attribution Modeling Strategy

Today, we are excited to announce the impactful results of our strategic partnership with Flashtalking — the leading global independent platform for ad delivery, unification, and insights. Since our partnership began two years ago, we have seen above-industry match and bridge rates for Flashtalking and its customers. Overall, the Tapad Graph has yielded a 7

Why CDPs May Define the Future of Telcos

Telcos across the world are facing digital transformations. For decades, they have built their success on the control over their physical distribution channels and were able to grow their customer bases while creating a competitive moat. More than anything else, they became highly developed distribution machines. However, the digital ecosystem has disrupted this business model

Introducing the Tapad Customer Data Platform

While many marketers have their own rich data, they often lack visibility beyond their existing customer base to personalize their content for new prospects. Today, we are excited to announce a new product that solves for this challenge by providing marketers with unparalleled identity insights from the Tapad Graph ecosystem — The Tapad

Tapad: Who We Are and Where We’re Going

Today, Tapad debuts its brand new look. This means new logos, a new website (as you probably have noticed), and a brand new mission — to reinvent personalization for the modern marketer. Why the change? We’re glad you asked. Think of it this way… The free content internet users enjoy today is paid for by

Coming Full Circle: Identity And Cycle Of Personalization

By Preethy Vaidyanathan, CPO, Tapad — Decades ago, consumer engagement used to be a personal experience. Brands communicated with local customers they knew by name, interest, etc. The growth of online purchasing has led to greater choice and convenience for consumers, while innovation in digital advertising has brought huge scale and lower costs for marketers