Company Blog

Brand Marketers: Personalization at Scale Requires Effective Data Orchestration

Brand marketers have access to extensive customer data, but using it to drive results remains a stumbling block for many. In fact, most B2C marketing organizations face a similar problem: their data is siloed in separate platforms, creating partial views of consumers for different tasks. Incomplete data inevitably leads to inconsistent results. The pervasiveness of ...

Tapad Welcomes Abhay Doshi as Head of APAC

Today, we're excited to announce that industry veteran and former Telenor executive, Abhay Doshi, joins Tapad as the company's head of APAC. Abhay will lead Tapad’s expansion in the region from the company’s offices in Singapore. With 15 years of experience in product management and marketing for the telecom, analytics and marketing industries,he will be ...

Tapad + Adweek: Creating A Connected Community

Tapad sponsored our first Adweek Executive Lab Series event on June 5th. Speakers included Telenor, Twitter, Viacom, The Trade Desk, Hotwire, and our own Tapad thought leaders, with the event covering a range of topics all connected to how we can build more personalized experiences for today’s modern consumers.

Tapad Partners With Clinch

Tapad has partnered with Clinch, a company that uses a proprietary creative technology and data to automate personalized video ads in real time.

GDPR Podcast

Tapad's Laura Koulet (VP, Legal) shares some thoughts on the newly implemented GDPR regulations and what they could mean for the industry in a podcast with DMN.

Thought Leadership: Bridging the gap between consumers and financial marketers

By Tom Rolph, VP of EMEA, Tapad — The financial sector is one of the only industries that engages with a customer throughout their whole life. From bank accounts to pension schemes, most customers interact with at least one financial product during each life stage — either directly or on behalf of someone else. Understanding ...

Tapad Wins 2 New Marketing Awards

We are proud to announce Tapad was awarded a Communicator Award under the category of Marketing Effectiveness for our "Acura | Tapad Creative" video. The Communicator Awards, which were founded over twenty years ago, are a leading international award program that recognize big ideas in marketing and communications. This year, there ...