Company Blog

New Eng Post: How Our Summer Interns Hacked Productivity

Last week, our engineering interns participated in a week-long hackathon. The theme was "productivity", and each team came up with impressive ideas about how to improve productivity at Tapad. From solutions for finance to engineering, and even company-wide, we loved the creativity and leadership displayed by our interns. It was hard to pick just one [...]

Tapad Wins 2 Gold 2017 dotCOMM Awards

We are thrilled to announce Tapad has won two gold 2017 dotCOMM Awards for Marketing (Product) and Writing for The Tapad Device GraphTM video. The dotComm Awards is an international competition honoring excellence in web creativity and digital communication. Nominations for this award come from corporate communication departments, public relations firms, digital shops, advertising [...]

Prioritizing Context to Personalize Your Marketing

Marketers know they need to personalize their messaging to reach and engage consumers. The problem is, they’re just not sure how to execute it successfully. Tapad's SVP of Product, Preethy Vaidyanathan, has identified three key elements marketers should consider when using context to bolster a personalized marketing campaign. Check out all of Preethy's insights in [...]

Happy Birthday, iPhone!

When the iPhone first hit the technology scene in 2007, it was absolutely game changing. To have all the functionality of your iPod, a cellular phone, as well as internet access all on one device truly changed the way we lived. In honor of this ten year anniversary, we asked Team Tapad [...]

Tapad Welcomes Varun Gudiseva as VP of Market Development, Analytics

We are excited to announce that industry veteran, Varun Gudiseva, has joined the Tapad team as VP of Market Development, Analytics. In this newly created role, Varun will oversee the strategy and commercialization for all of Tapad's analytical products. With his team, he will also develop a differentiated analytics roadmap by defining and prioritizing commercial [...]

Three Things Fatherhood has Taught Me About AdTech

In honor of Father's Day, Tapad continues its "Three Things I Learned" series with insights from one of our account managers, Pete Hamlin, on what being a father has taught him about adtech. Check out the article in its entirety on Huffington Post. When you're done there, check out what our GM [...]

Tapad and Sojern Partner to Simplify the Complex Travel Consumer Journey

Today, Tapad announced its partnership with travel direct demand engine, Sojern, to provide marketers with an even stronger understanding of travelers as they research and shop across multiple devices. According to Sojern's research, travelers visit hundreds of websites preceding their trip purchase, with some consumers reaching upwards of 450 touchpoints prior to booking. Sojern’s [...]

Getting to Know Our New CEO: Sigvart Voss Eriksen

Today, Tapad announced that Sigvart Voss Eriksen will be taking the reins as the company’s new CEO. Are Traasdahl will be shifting to a more consultative position as chairman emeritus, and is as excited as we are for Sigvart to join the team. To kick off Sigvart’s tenure here at Tapad, we asked him a [...]