Company Blog

Tapad + Adweek: Creating A Connected Community

Tapad sponsored our first Adweek Executive Lab Series event on June 5th. Speakers included Telenor, Twitter, Viacom, The Trade Desk, Hotwire, and our own Tapad thought leaders, with the event covering a range of topics all connected to how we can build more personalized experiences for today’s modern consumers.

Tapad Partners With Clinch

Tapad has partnered with Clinch, a company that uses a proprietary creative technology and data to automate personalized video ads in real time.

GDPR Podcast

Tapad's Laura Koulet (VP, Legal) shares some thoughts on the newly implemented GDPR regulations and what they could mean for the industry in a podcast with DMN.  

Thought Leadership: Bridging the gap between consumers and financial marketers

By Tom Rolph, VP of EMEA, Tapad — The financial sector is one of the only industries that engages with a customer throughout their whole life. From bank accounts to pension schemes, most customers interact with at least one financial product during each life stage — either directly or on behalf of someone else. Understanding

Tapad Wins 2 New Marketing Awards

We are proud to announce Tapad was awarded a Communicator Award under the category of Marketing Effectiveness for our "Acura | Tapad Creative" video. The Communicator Awards, which were founded over twenty years ago, are a leading international award program that recognize big ideas in marketing and communications. This year, there

Thought Leadership: DMPs and CDPs: The Ultimate Consumer-Centric Tool Kit

By Preethy Vaidyanathan, CPO of Tapad — As the marketing industry prepares for GDPR and responds to pivotal moments such as Facebook’s recent battle with Cambridge Analytica, it’s important for marketers to take action on not just data-privacy, but the customer experience as well. While GDPR and Facebook are making data privacy a mandatory priority

Tapad and Centro Announce Partnership

Today, Tapad is pleased to announce its partnership with Centro — a provider of enterprise-class software for digital advertising. Through this partnership, Centro's Basis programmatic ad platform has licensed Tapad's cross-device marketing technology. This means that media professionals using Basis can now drive better performance by identifying a person across the different devices he

CDPs and DMPs: A Simple Breakdown

With the rise of Customer Data Platforms (CDP), there have been a lot of questions concerning how they compare against Data Management Platforms (DMP). To help showcase the differences, we’ve created the simple chart below. Overall, CDPs are the key to making the most out of your first-party data. An identity-driven CDP like the Tapad