As the leaves begin to turn and we welcome winter, it’s great to reflect on what a big month October was for Team Tapad. For the third year in a row, Tapad made Crain’s 2016 “Fast 50” List of NY’s Highest-Growth Companies. The 2016 rankings reflect an economy that has produced record job growth and billions in venture capital -- particularly for digital advertising technology. We’re proud to be ranked #37 out of 50 high-growth companies, alongside some of our valued partners. See our press release for the details of the list.
In addition to our outstanding growth, we invested further in Team Tapad’s talent with our fall hackathon. We challenged our engineers to build something innovative that would help improve the Tapad community. With 14 participating teams, it’s safe to say we saw A TON of great ideas (see all of them via Tapad’s Engineering Twitter Account). At Tapad, we make it a priority to hold events, such as hackathons, that foster solving some of marketing's greatest challenges in a collaborative and creative environment.
Most recently, Team Tapad participated in some of the industry’s leading marketing events such as Motor City West and J.D. Power Automotive Marketing Roundtable. We were thrilled to be the Presenting Sponsor of Motor City West, where we led conversations about the challenges and opportunities that the Automotive Industry faces heading into 2017. We also discussed new strategies that companies can use to grow their businesses. Our GM/SVP of Media, Kate O’Loughlin, was a moderator at the event. We are also thrilled that Kate O’Loughlin was able to represent Team Tapad at J.D. Power Automotive Marketing Roundtable. Read on for more October media coverage and events highlights.
Crain's New York - Crain's Fast50Tapad Honored as a Crain's Fast 50 Company for Third Consecutive Year (10/11)
TechCrunch - Why non-internet companies are buying into adtech (10/24)
In October, Tapad participated in events around the world. From Detroit, MI to London, UK; from Oslo, Norway to New York City, Team Tapad never shied away from our industry’s most reputable and outstanding events. View our October event highlights below and check out our Industry Events & More page to see where you can connect with us next.
We are gearing up for an amazing month of November, peak of Q4 and packed with speaker engagements at MediaFWD (aka “TV next”, Boston, MA 11/7) and IAB AdOps Summit (New York, NY). Tapad is also hosting a New York Marketing Meetup “Metrics You Need in 2017 for Better Performance and ROI”. Join us!
Boy Scouts of America Shooting Stars - A Ford event, Detroit, MI (10/6, Tapad sponsored)
Motor City West, Los Angeles, CA (10/7, Tapad presenting sponsored + Kate O'Loughlin moderated)
IAB UK Engage, London, UK (10/12-13, Tapad attended)
- Carat's Immersion Day, New York, NY (10/14, Tapad presented at Mobile Lab)
Oslo Innovation Week, Oslo, NOR (10/19, Are Traasdahl spoke)
DFWIMA iHackJD Power Automotive Marketing Roundtable, Las Vegas, NV (10/25-27, Kate O'Loughlin spoke on day 2 + Tapad sponsored DAA party)
WNY WinC (Women in Computing) Workshop, Tapad HQ, New York, NY (10/25, Yael Elmatad presented)
AdExchanger Programmatic I/O, New York, NY (10/27, Tapad sponsored Live Exchange)
Happy November, all!
As always, thank you for your continued support; whether it’s deals or awards, we couldn’t do it without you! More soon, so please stay tuned.