Tapad has experienced significant growth for our data licensing business. In Q4 alone, we estimate that we reached over 85% market share with 20 new licensing partners. Today, we’re pleased to announce the next in the long line of strategic partnerships with Merkle, the leading data-driven performance marketing agency.
By leveraging the Tapad Device Graph™ for cross-device identification, Merkle will be able to anonymously identify related devices. This enables Merkle to help clients more effectively reach their end users’ devices, as well as deliver relevant messaging across all platforms and screens with a high degree of accuracy.
With our combined data approach, Tapad’s unified, cross-device solutions are able to provide our partners with an open, scalable and accurate solution. We’re proud to partner with Merkle – known for consistently delivering optimal solutions for their customers – to add our our proprietary cross-screen technology to their suite of services. You can read the full press release here.
Interested in learning more about our unified, cross-screen data solutions? Drop us a line to connect here: firstname.lastname@example.org.