Medialets: Tapad's Newest Data Licensing Partner

With the continued proliferation of consumer devices, cross-screen reach has become essential across the entire advertising technology stack. Our data business is making this possible through licensing of our patent-pending technology, The Device Graph™.

Today we’re pleased to announce our newest licensing partner, Medialets. Through this partnership, Tapad will enable Medialets to give marketers a true 360-degree view of the consumer journey with unified cross-platform ad serving, measurement and attribution for desktop, mobile app and mobile web.

Read the full press release here.

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To connect with Tapad and learn more about our licensing business, email us at info@tapad.com.