With the continued proliferation of consumer devices, cross-screen reach has become essential across the entire advertising technology stack. Our data business is making this possible through licensing of our patent-pending technology, The Device Graph™.
Today we’re pleased to announce our newest licensing partner, Medialets. Through this partnership, Tapad will enable Medialets to give marketers a true 360-degree view of the consumer journey with unified cross-platform ad serving, measurement and attribution for desktop, mobile app and mobile web.
Read the full press release here.
To connect with Tapad and learn more about our licensing business, email us at email@example.com.