Last month was another big month for Team Tapad. Read on for March awards, media coverage and events highlights.
We are proud to share that Are Traasdahl, Tapad Founder & CEO, has been nominated for “Startup Founder of the Year – Norway” by the Nordic Startup Awards. In addition to tremendous leadership, the award is based on financial and customer growth criteria. We attribute this achievement to our first-rate team and the 200+ marketers, agencies and marketing technology companies we work with. Please show your support by casting your vote here or clicking on the image below.
Lastly, we recently learned of our nomination for “Best Mobile Partner” & “Best Customer Service” iMedia ASPY Awards. Agency friends and partners, please help us take these noms to a win.
Last month, Tapad continued to receive coverage of our acquisition by Telenor in international business and trade publications, including AdExchanger and TechCrunch. Fortune noted that that the acquisition was a "win for the New York startup scene."
We're excited to continue to grow our business and team, as well as have the best talent fueling Tapad's success. We recently welcomed Joanna McNeil as Vice President of Global Brand & Agency Strategy. She will be based in our Detroit office and brings a fresh, critical eye to what it takes for brands and agencies to achieve impactful consumer engagement. Her news was covered in AdExchanger and MediaPost.
Tapad also made waves on the other side of the pond. Carat North's first UK cross-device campaign scored with a 59% conversion rate. Tapad drove the unified campaign and partnered with Statiq to measure cross-screen impact on in-store visits, as highlighted in this press release.
From New York City to San Francisco and from London to Las Vegas, Team Tapad is never shy about mixing and mingling with our industry’s best and brightest. View our March event highlights below and check out our Industry Events & More page to see where you can connect with us next.
- Data Magnified- presented by Magnetic & PlaceIQ, NYC (3/2)
- NE Scala, Philadelphia, PA (3/4-5); Check out our corresponding blog post
- Data Magnified - presented by Magnetic & PlaceIQ, Chicago (3/8)
- IAB Programmatic Marketplace, New York, NY (3/7)
- Omma @ SXSW, Austin, TX (3/11)
- SXSW, Austin, TX (3/11-15)
- IAB UK Digital Techfronts, London, UK (3/14-17)
- d3con, Hamburg, GER (3/15)
- IAB UK Real Time Advertising Conference 2016, London, UK (3/16)
- Adobe Summit: Digital Marketing Conference, Las Vegas, CA (3/20-24)
- MarTech, San Francisco, CA (3/21-22)
- Brooklyn Kids Learn about Data, Tapad HQ (3/24)
- IAB 2016 Q1 Digital Video Committee Meeting, New York, NY (3/24)
- ATTCK Meetup, TapadHQ (3/30)
- IAB Town Hall: Tablet Video, New York, NY (3/31)
Happy April, all!
As always, thank you for your continued support; whether it’s deals or awards, we couldn’t do it without you! More soon, so please stay tuned.