Madison Logic, one of the world's fastest growing companies dedicated to solving the digital needs of B2B marketers, today announced its partnership with Tapad. Now business-to-business (B2B) marketers can power targeted advertising and content syndication programs across all channels, including smartphones, computers and tablets.
The increasing shift in content consumption across mobile devices makes cross-device identification and attribution a top priority for B2B marketers. The Madison Logic and Tapad partnership gives B2B marketers unprecedented reach and scale with the ability to run always-on, cross-device, account-based marketing programs targeting decision makers who are actively researching similar products and services.
"Screens are everywhere and so is the B2B buyer," said Vin Turk, SVP of Audience Development for Madison Logic. "This partnership allows marketers to harness the power of Madison Logic's intent data and combine it with Tapad's cross-device solutions to connect with the most-likely-to-convert prospects with hyper-relevant content wherever and whenever they're doing their research."
"Relevance is essential to the success of B2B marketers, particularly now, when breaking through the clutter is difficult," said Dave Fall, COO of Tapad. "This partnership with Madison Logic allows marketers to leverage their existing customers while identifying and reaching new audiences with messaging tailored to every device."
Read the press release in its entirety here.