June Round-up: Tapad Bolsters Team & Signs New Data Licensing Partnership

As some companies take the summer off, Tapad nears its sixth anniversary and continues firing on all cylinders. We kicked off June in Reykjavik, Iceland where Are Traasdahl, Tapad Founder & CEO, was named Nordic Startup Awards’ Founder of the Year.

Shortly after, we announced the appointment of Pål Høye as SVP of Engineering. A former tech lead at Goldman Sachs, Pål joins Co-founder and CTO, Dag Liodden, in continuing to cultivate our best-in-class engineering team. Interested in meeting our developers? Join us on Thursday, July 21st for a Scala and Data Meetup at Tapad HQ.

We’re also bolstered our Media team with the addition of Kelly Gibson, VP of Self-Service Sales. In her new role, Kelly will be responsible for sales of Unify – Tapad’s proprietary Self-Service platform as well as other media business offerings.

Tapad was also thrilled to have Kate O’Loughlin, SVP/GM – Media Business, highlighted in Oracle’s Summit Magazine. Read her take on Cross-Device & In-store Touchpoints: where Personal and Local Converge.

With 26 new cross-screen partners signed this year alone – Tapad Data continues its market share dominance through the licensing of The Device Graph™. We’d like to welcome the account-based marketing platform, Madison Logic, as the newest member of the Tapad Data family. By licensing the Tapad Device Graph™, Madison Logic can now help their global B2B marketing clients deliver the right message to the right user at the right time across devices and channels.

We’re also proud to report that Magnetic honored Tapad Data’s own Drew McCalmont, Director of Product, as an extraordinary leader. Connect with the Data team to learn more about our solutions.


Media Coverage:

Take a look at some of the coverage we received in June below. Be sure to check out Tapad.com’s In The News and Press Releases for more.



In June, Tapad held some of our biggest events to date. The sponsorship of Oracle Data Cloud Summit kicked off the month as attendees were briefed on all things surrounding our data-driven world. Dag Liodden, Co-Founder and CTO, gave a stellar presentation at the FirstMark Tech Summit on how to keep your engineering team running at a high performance level. In late June, Tapad made a splash with our first official presence at Cannes Lion Festival. In addition to attending, we co-hosted some of the festival's most anticipated parties including Cannes Blanc and ODC Cannes Fête. We wrapped up a busy month in London at the IAB UK Device Conference.

From Oslo to New York City to Los Angeles and from Reykjavik to Toronto, Team Tapad is never shy about mixing and mingling with our industry’s best and brightest. View our June event highlights below and check out our Industry Events & More page to see where you can connect with us next.

  • Oracle Data Cloud Summit, New York, NY (6/7, Tapad sponsored)
  • FirstMark Tech Summit, New York, NY (6/9, Dag Liodden presented)
  • Events Attended: Variety TV Summit, Los Angeles, CA (6/14, Tapad attended)
  • Customer Analytics Innovation Summit Chicago 2016, Chicago, IL (6/16-17, Tapad attended)
  • Cannes Lions Festival, Cannes, France (6/18-25, Tapad attended)
  • Cannes Blanc, Cannes, France (6/20, Tapad co-hosted)
  • ODC Cannes Festival Fete, Cannes, France (6/22, Tapad co-hosted)
  • Taboola co-hosted Canapés & Cocktails, Cannes France (6/23, Tapad co-hosted)
  • IAB UK Device Conference, London, UK (6/29, Tapad attended)


Happy July, all!

As always, thank you for your continued support; whether it’s deals or awards, we couldn’t do it without you! More soon, so please stay tuned.

Interested in joining a team that works smart, plays hard and drives real tech change? Connect with us at careers@tapad.com and let’s chat about why you’ll love working at Tapad.