July Round-up: Tapad Enters APAC, Bolsters Business Development Team & Announces New Data Partnership

July was a big month for Team Tapad. Not only did we celebrate our sixth anniversary of incorporation, we officially expanded our business to Asia Pacific. The decision to move into APAC was based on increased demand from global, as well as local, brands and clients, many of which have a strong market presence throughout the region. In addition to growing our roster of world-class data partners, plans include building a world-class team in Singapore over the next few months. For more information read our press release in its entirety.

In addition to bolstering our APAC team, Tapad is proud to welcome Meghan Bently, VP of Business Development & Strategy. Based in New York, Meghan will service both the data and media sides of the Tapad business and is responsible for managing existing data licensing partnerships, as well as continuing to expand access to the Tapad Device Graph™.

Team Tapad was also thrilled to have our own Dave Austria, Director of Partnerships, highlighted in MoPub’s Demand Newsletter Partner Spotlight. Read his take on mobile programmatic trends, MoPub’s products, the biggest market misconceptions and predictions for what the industry will be talking about next.

When discussing our team’s recent achievements, we’d be remiss not to give props to Tim West, a second-year intern at Tapad on the Product Management team. Read “Behind The Graph” to gain insight into his internship experience as well as learn what improv comedy and adtech have in common. We’re also proud of Tim for organizing the third NYC Tech Intern Meetup which drew some of Silicon Alley’s future stars. View the spirited discussion of “The Future of Big Data” with former Tapader and industry veteran, Nick Jordan on our blog. Interested in joining Team Tapad or our next class of interns? View open roles on our careers page or drop us a line at careers@tapad.com.

With 27 new cross-screen partners signed this year alone – Tapad Data continues its market share dominance through the licensing of The Device Graph™. We’d like to welcome Conversion Logic, the martech industry’s most accurate unified marketing attribution provider. Conversion Logic will incorporate unified cross-screen data from Tapad’s Device Graph™ to identify related devices and media exposures to enhance reporting on the path to conversion. You can read more about our partnership in the press release.


Media Coverage:

Take a look at some of the coverage we received in July below. Be sure to check out Tapad.com’s In The News and Press Releases for more.

  • ExchangeWire Japan: Last week of global ad tech scene: Amazon, personalized video ad test the implementation, freak out Taiwan Subsidiary (7/27)

  • AdExchanger: Does The Yahoo Acquisition Give Verizon The Cross-Device Clout It Craves? (7/26)

  • MediaPost: People on the Move – Tuesday, July 26, 2016 (7/26)

  • Ad Tech Daily: Tapad Appoints Meghan Bentley VP, Business Development and Strategy (7/26)

  • Media Life Magazine: People 7.22.16 (7/22)

  • Mobile Marketing Watch: Marketers Poised to Gain Better Understanding of Customer Journey (7/14)

  • Ad Tech Daily: Tapad and Conversion Logic Provide a Better Understanding of Customer Journey  (7/13)

  • AdExchanger Newsletter: Tapad And Conversion Logic Measure Path To Conversion (7/13)

  • Marketing Land: Tapad and Conversion Logic Provide a Better Understanding of Customer Journey (7/12)

  • MediaPost: Marketing Is A Journey, Not A Destination: Here Are Some Roadmaps (7/12)



In July, Tapad was part of events on three continents. From Singapore to Los Angeles and New York to London, Team Tapad is never shy about mixing and mingling with our industry’s best and brightest. View our July event highlights below and check out our Industry Events & More page to see where you can connect with us next. We are gearing up for an amazing month of September packed with major event partnerships like AdExchanger Omni.Digital (9/7+8) in Chicago, IL, DMEXCO (9/14+15) in Cologne, Germany, and our very own tech summit Unify Tech ‘16 (9/28) and it’s side events (9/27+29) at Advertising Week New York. Join us!

  • ATS Singapore, Singapore (7/4, Tapad attended);

  • App Promotion Summit, London, UK  (7/7, Tapad attended)

  • MediaPost OMMA – Finding the Lost Ad Viewer, Los Angeles, CA (7/19, Tapad attended)

  • Meetup: NYC Data Engineering, New York, NY (7/21, Tapad hosted)


Happy August, all!

As always, thank you for your continued support; whether it’s deals or awards, we couldn’t do it without you! More soon, so please stay tuned.