Identity Resolution: New Tapad eGuide

Accurate cross-device identity resolution is critical for digital advertising campaigns. At a higher level, understanding digital identity helps brands provide a seamless, exceptional experience across consumer touch points – all of which has a major impact on performance and revenue.

Physical devices are just the start of the story. On a single laptop, there will be a number of website and application logins spanning different browsers. And when you take all the other devices – smartphones, tablets, connected TVs, and home computers – into account, the number of digital IDs multiplies fast, with an average of 8.1 digital IDs per U.S. household. In addition, Tapad’s proprietary data shows that 35% of consumers convert on a device that is different from the one on which they started their research.

In a newly published Tapad eGuide, you’ll see how The Tapad Graph is turning the challenges of a device-saturated world into opportunities for brand marketers, ad-tech vendors, ad agencies, and publishers.

This guide also covers topics such as:

  1. What is identity resolution?
  2. Why it’s important
  3. How brands use identity resolution to upgrade the customer experience

For more information, download your copy today of the Tapad Identity Resolution eGuide.