How Marketers Can Prepare for Thanksgiving Season

With holiday sales forecasted to hit $83 billion this year — up 11% from 2014, according to eMarketer — it’s no surprise marketers are scrambling to get a piece of the seasonal shopping pie.

After we’ve gathered around the Thanksgiving table, grateful for what we already have, Adobe predicts we’ll spend $1.6 billion on Turkey Day digital retail sales. In addition to growing online sales and changing consumer behaviors, Tapad saw a 300% lift in device usage last Thanksgiving. And more than ever, Black Friday — traditionally a brick-and-mortar holiday shopping day — is becoming a digital event poised to rival Cyber Monday.

Don’t worry. Susan Lietz, head of Marketing Communications at Tapad, is here to help you navigate how to reach your intended audience to get the most from your Black Friday and Cyber Monday marketing campaigns. Dig into some quick tips published by iMedia Connection here.