February was an exciting month for Team Tapad. We started this month by announcing a new data partnership with Dextro Analytics, which will allow them to significantly bolster their insight engine to decode complex customer journeys. The month also came to a close with a partnership announcement with clypd, the leading audience-based sales platform for television advertising. It turns out we’re not the only team excited about this partnership; Ashley Parker, head of brand marketing at Travelocity said: "At Travelocity, we are always looking for ways to more efficiently reach our target audiences. The combination of traditional linear TV and solutions like this offering from Tapad and clypd are bringing both the tools and the supply to make this vision a reality."
We are also thrilled to announce our growing global footprint with the new hires joining our team in EMEA and APAC. Industry veteran, Steffen Svartberg, joins us in Oslo as head of our Nordic operations. In addition, furthering our rapid expansion in the APAC region, Andrew Tu, Vice President, APAC and Henry Schenker, Senior Director, Global Platform Solutions join our Singapore office.
In February, Tapad participated in events around the world. From New York to London, UK and Barcelona, ESP - Team Tapad never shied away from our industry’s most reputable and outstanding events. View our February event highlights below and check out our Industry Events & Morepage to see where you can connect with us next as we are gearing up for an amazing month of March with speaker engagements at RampUp 2017 by LiveRamp, San Francisco, CA (3/6-3/7) and MMA Video Leadership Forum, New York, NY (3/21) as well as sponsorships at 614 Group Brand Safety Summit in London, UK (3/16), NorthEast Scala in New York, NY (3/23-3/25) and many more. Join us!
- 4A's Data Summit, New York, NY (2/7, Tapad attended)
- Digiday Hot Topic, New York, NY (2/7, Tapad attended)
- Digital Media Strategies 2017, London, UK (2/20-23, Tapad attending)
- Mobile World Congress, Barcelona, ESP (2/27-3/2, Tapad attended)
Happy March, all!
As always, thank you for your continued support; whether it’s deals or awards, we couldn’t do it without you! More soon, so please stay tuned.