August Round-up: Tapad Announces The Propeller Program, Wins Tech Culture Award, Doubles Down on Data Science Innovators

As we say goodbye to summer, it’s great to reflect on what a big month August was for Team Tapad. We introduced the Propeller Program, and entrepreneur fostering program through which Tapad will mentor five early-stage Norwegian startups to set them up for global expansion. In addition to providing C-level guidance and introductions to VCs, the mentorship initiative will grant full access to Tapad’s U.S. network, facilities, events and cultural activities. 

In addition to supporting new talent with the Propeller Program, we invested further in Team Tapad with the addition of two new data scientists, Shawn Simpson and Rouzbeh Gerami. In their newly created positions, Shawn and Rouzbeh will use predictive modeling, data mining and graph algorithms to increase Tapad’s platform capabilities, driving customer value while also further developing the Tapad Device Graph™. They will work closely with the product, analytics and engineering teams.

Tapad’s investment in corporate growth has not gone unnoticed. This month we received accolades from two prestigious industry leaders, making the Inc. 5000 Fastest Growing Private Companies list, and winning the TMCnet Tech Culture Award. Among the reasons we received the Tech Culture Award were: Team Tapad’s access to the CEO, our atmosphere of collaboration and our fun, relaxed work environment. Interested in the opportunities to work with Tapad? View open roles on our careers page or drop us a line at

With 40 new cross-screen partners signed this year alone – Tapad Coral continues its market share dominance through the licensing of The Device Graph™. We welcome Cardlytics, the leaders in purchase intelligence and Thalamus. the largest research database of ad vendor data in the world, as the newest members of the Tapad Coral community.

Media Coverage:

Take a look at some of the coverage we received in July below. Be sure to check out’s In The News and Press Releases for more.

  • Entrepreneur Billionaire takes five Norwegian companies to the United States (8/10)

  • Shifter: These five Norwegian companies will attend Are Traasdahl’s new startup programs in New York (8/10)

  • Shifter: Are Traasdahl gave UNAC “a kick in the ass.” So they moved to the United States (8/11)

  • QSRweb: Big reasons why big data can vastly improve marketing efforts (8/12)

  • To the United States with shop machines (8/12)

  • Cardlytics: Tapad Q&A: Measuring Return of Cross-Device Campaigns (8/16)

  • AdExhanger: Inc. Mag’s Revenue Survey Shows Where Growth Is Happening In Ad Tech (8/17)

  • Adotas: IRIS.TV & Furious Corp. Partnership. Plus: Tapad Propeller Program; Cuebiq And MediaMath Data Partnership; Ooyala’s New AppStudio (8/17)

  • Thalamus: Tapad on their Acquisition by Telenor, and the Future of Cross-Device (8/18)

  • MediaPost: Ping Pong For Good: Ad Tech And Ad Agencies Raise Funds For Charity (8/19)

  • Business Insider: Telenor sets sights on ads as network revenue stagnates (8/22)

  • Oracle: The New Convergence of Local and PersonaL Aligning Cross-Screen Marketing with In-Store Touchpoints (8/30)

  • The Drum Singapore: Martech Company Tapad to ‘integrate local understanding’ in AAC expansion (8/31)



In August, Tapad was part of events across the world. From Chicago, IL to Oslo, Norway and New York City, Team Tapad never shies away from our industry’s most reputable and outstanding events. View our August event highlights below and check out our Industry Events & More page to see where you can connect with us next.

We are gearing up for an amazing month of September packed with major event partnerships like AdExchanger Omni.Digital (9/7+8) in Chicago, IL, DMEXCO (9/14+15) in Cologne, Germany, and our very own tech summit Unify Tech ‘16 (9/28) and it’s side events (9/27+29) at Advertising Week New York. Join us!


Happy September, all!

As always, thank you for your continued support; whether it’s deals or awards, we couldn’t do it without you! More soon, so please stay tuned.