As we say goodbye to summer, it’s great to reflect on what a big month August was for Team Tapad. We introduced the Propeller Program, and entrepreneur fostering program through which Tapad will mentor five early-stage Norwegian startups to set them up for global expansion. In addition to providing C-level guidance and introductions to VCs, the mentorship initiative will grant full access to Tapad’s U.S. network, facilities, events and cultural activities. You can find more information about the Propeller Program here.
In addition to supporting new talent with the Propeller Program, we invested further in Team Tapad with the addition of two new data scientists, Shawn Simpson and Rouzbeh Gerami. In their newly created positions, Shawn and Rouzbeh will use predictive modeling, data mining and graph algorithms to increase Tapad’s platform capabilities, driving customer value while also further developing the Tapad Device Graph™. They will work closely with the product, analytics and engineering teams.
Tapad’s investment in corporate growth has not gone unnoticed. This month we received accolades from two prestigious industry leaders, making the Inc. 5000 Fastest Growing Private Companies list, and winning the TMCnet Tech Culture Award. Among the reasons we received the Tech Culture Award were: Team Tapad’s access to the CEO, our atmosphere of collaboration and our fun, relaxed work environment. Interested in the opportunities to work with Tapad? View open roles on our careers page or drop us a line at email@example.com.
With 40 new cross-screen partners signed this year alone – Tapad Coral continues its market share dominance through the licensing of The Device Graph™. We welcome Cardlytics, the leaders in purchase intelligence and Thalamus. the largest research database of ad vendor data in the world, as the newest members of the Tapad Coral community.
DN.no: Entrepreneur Billionaire takes five Norwegian companies to the United States (8/10)
Shifter: These five Norwegian companies will attend Are Traasdahl’s new startup programs in New York (8/10)
Shifter: Are Traasdahl gave UNAC “a kick in the ass.” So they moved to the United States (8/11)
Cardlytics: Tapad Q&A: Measuring Return of Cross-Device Campaigns (8/16)
Thalamus: Tapad on their Acquisition by Telenor, and the Future of Cross-Device (8/18)
Business Insider: Telenor sets sights on ads as network revenue stagnates (8/22)
Oracle: The New Convergence of Local and PersonaL Aligning Cross-Screen Marketing with In-Store Touchpoints (8/30)
- The Drum Singapore: Martech Company Tapad to ‘integrate local understanding’ in AAC expansion (8/31)
In August, Tapad was part of events across the world. From Chicago, IL to Oslo, Norway and New York City, Team Tapad never shies away from our industry’s most reputable and outstanding events. View our August event highlights below and check out our Industry Events & More page to see where you can connect with us next.
We are gearing up for an amazing month of September packed with major event partnerships like AdExchanger Omni.Digital (9/7+8) in Chicago, IL, DMEXCO (9/14+15) in Cologne, Germany, and our very own tech summit Unify Tech ‘16 (9/28) and it’s side events (9/27+29) at Advertising Week New York. Join us!
NY-scala Meetup “Scala from 0 to $$$”, New York, NY (8/15, Dag Liodden speaking) @TapadEng
Tapad Volley Tourney, Dallas, TX (8/12, Tapad hosted)
i612 Minneapolis Interactive Advertising & Media – Casino Night , Minneapolis, MN (8/18, Tapad sponsored)
AdTech Tokyo (8/23, Tapad attended)
BIMA TV 2.0, Boston, MA (8/24, Tapad spoke)
212 Summer Beach Party New York, NY (8/25, Tapad attending)
Happy September, all!
As always, thank you for your continued support; whether it’s deals or awards, we couldn’t do it without you! More soon, so please stay tuned.