Today we announced our newest Tapad data partner-- Apsalar. The company’s mobile DMP will now leverage our core technology, The Device Graph™, to unite cookie-based PC- and mobile-web data with mobile app customer behavior data for true cross-device insight.
“Apsalar is focused on empowering marketers to control and fully leverage their first-party data to drive extraordinary marketing effectiveness,” said Michael Oiknine, Cofounder and CEO of Apsalar. “Cross-device matching is a critical component of this mission and we are pleased to partner with cross-device matching leader Tapad to help fulfill that essential mission.”
Read the full news release here.
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