Apsalar Licenses The Device Graph™ to power Cross-Device

Today we announced our newest Tapad data partner-- Apsalar. The company’s mobile DMP will now leverage our core technology, The Device Graph™, to unite cookie-based PC- and mobile-web data with mobile app customer behavior data for true cross-device insight.

“Apsalar is focused on empowering marketers to control and fully leverage their first-party data to drive extraordinary marketing effectiveness,” said Michael Oiknine, Cofounder and CEO of Apsalar. “Cross-device matching is a critical component of this mission and we are pleased to partner with cross-device matching leader Tapad to help fulfill that essential mission.”

Read the full news release here


To connect with Tapad and learn more about our licensing business, email us at info@tapad.com.