Advertising Week Survival Guide

With hundreds of events crisscrossing the city over several days, Advertising Week has the potential to induce sensory overload – and that’s before you consider the surfeit of entertainment and restaurant choices! Worry not! The Tapad Advertising Week Survival Guide is here to clear the clutter and help you get the very most out of this action-packed week.

Monday

Recommended Sessions:

10:30 A.M. : Bringing Brands In-App: Here’s What You Need To Know

Location: ADARA Stage at Times Center Hall (242 W 41st St)

Start Advertising Week off with a look into how apps try to bring premium-level brands in-app. Four experts, including Tapad Coral’s VP of Sales, Chris Feo, offer tips on managing the balance between user experience and monetization.

3:00 P.M.: Building Brands People Love: A Fireside Chat with AOL’s Tim Armstrong

Location: Times Center Stage (242 W 41st St)

Start Advertising Week off with a look into how apps try to bring premium-level brands in-app. Four experts, including Tapad Coral’s VP of Sales, Chris Feo, offer tips on managing the balance between user experience and monetization.

3:00 P.M.: Building Brands People Love: A Fireside Chat with AOL’s Tim Armstrong

Location: Times Center Stage (242 W 41st St)

AOL CEO Tim Armstrong and MSNBC anchor Stephanie Ruhle sit down for an intimate conversation on the latest trends in marketing and how it applies to his efforts to re-energize a global brand.


Lunch:

On an expense account? The greatest selection of elegantly prepared seafood at Le Bernardin (155 W 51st St) will keep you light on your feet and protein-packed to turbo charge through the rest of the day.

Still waiting on your seed funding? Chirping Chicken (587 9th Ave): This is our team’s go-to for a genuinely quality meal under $10 in the Times Square area – tough to beat the bang for the cluck.

 

Tuesday

Recommended Sessions:

9:45 A.M.: The Art of Channel Surfing: Storytelling Across Mediums

Location: ADARA Stage at Times Center Hall (242 W 41st Street)

Industry experts will provide key insights on the art of automation and discuss everything from shareable storytelling, to the not-so-distant opportunity for a centralized platform that will likely enable cross-channel advertising.

3:30 P.M. : Find Who Matters: Simplifying the Complex Consumer

Location: ADARA Stage at Times Center Hall (242 W 41st St)

Tapad and Medialets offer a dive into cross-device data impact and insights. Get the insiders’ view into the most trusted strategy for connecting with the consumers who matter.

Dinner:

Exited Entree: Bar Americain (152 W 52nd St). Celebrity chef Bobby Flay brings regional specialties from across America to this midtown hotspot.

Startup Special: Turco Mediterranean Grill (604 9th Ave). A great quick spot for falafel and other Mediterranean specialities.

 

Wednesday

Recommended Session

1:00 P.M. : Unify Tech ’16 presented by Tapad

Location: NASDAQ At MarketSite (4 Times Square)

This is the big one. At Tapad’s Third Annual cross-screen technology summit (request your invite here), a group of highly influential speakers, including Hearts & Science CEO Scott Hagedorn, NPR’s Bob Garfield and Harvard professor Mahzarin Banaji, explain how they unify audiences, disrupt industries and inspire innovation. The half-day of discussion concludes with a cocktail party, an ideal networking opportunity that also includes an appearance from toastmaster T.J. Miller, who plays Erlich Bachman on HBO’s Silicon Valley.

 

Thursday

Recommended Sessions:

10:00 A.M. : New Approaches to Viewability: Measuring What Matters in a Cross-Device World

Location: Lucille’s at B.B. King (237 W 42st St)

Dave Chinnici, Managing Director of Mindshare and Tapad’s GM of Media, Kate O’Loughlin, look at what viewability metrics really matter in today’s evolving marketing technology landscape, helping marketers evaluate a consumer’s behavior in a cross-device world.

2:00 P.M.: Fireside with the New York Times.

Location: Times Center Stage (242 W 41st St)

Pulitzer Prize-winning NYT columnist Thomas Friedman sits down for a thought-provoking chat with NYT President & CEO Mark Thompson.

Lunch:

Impressing your investors? Blue Fin (1567 Broadway): Your best bet for great seafood and sushi in Times Square. Have drinks in the glass-enclosed lobby so everyone can see what good taste you have.

Watching your burn rate? Num Pang Sandwich Shop (148 W 48th St): This popular NYC sandwich chain offers delicious Cambodian sandwiches: the pork belly in particular is quite popular.

 

And if you have a few free minutes…

Try the Hamilton Lottery: You’ve probably already heard about the musical Hamilton, Lin-Manuel Miranda’s hip-hop flavored retelling of the life of Alexander Hamilton. Each day 21 front row tickets are available via lottery (the rest sold out a year ago): if you win, you get to see the hottest ticket in town for the meager price of $10 per seat.

Stay in Shape: Start (or end) your day right with some competitive team building with a class at one of the many fitness studios in NYC: Soulcycle has a Bryant Park location ideally situated near many of the Advertising Week venues.

See the Sights: New York City is full of must-see landmarks, from the Empire State Building and the Statue of Liberty. If you’re looking to extend Advertising Week into a vacation, try out CityPass to save money on many attractions.