Across all Barriers: Tapad on their Acquisition by Telenor, and the Future of Cross-Device

Tapad’s senior director of publisher solutions, Ian Kane, sat down with our new data partner, Thalamus, the largest research database of ad vendor data in the world, to discuss our recent acquisition and the future of cross-device marketing technology.

The spirited conversation covered everything from innovations happening now in the digital and mobile advertising industry to how brands and agencies can leverage cross-device data to more effectively reach their consumers.

“Tapad ensures the accumulated knowledge of a particular user is attributed to each and every interaction with the publisher.”

Read the Thalamus blog for the rest of our insights and contact databiz@tapad.com for more information.