Company Blog

Unmasking the True Value of Cross-Device Data

By Tom Rolph, VP of EMEA, Tapad — By 2020, Yahoo UK and Enders Analysis predict that cross-device strategies will make up 58% of total UK online spend. However, this stat should not come as a surprise to marketers. With the average British household owning more than seven internet-connected devices, and each one playing its [...]

Three Ways To Reaffirm Your Global Product Strategy For 2018

By Preethy Vaidyanathan, CPO at Tapad — As we move into 2018, consumer behavior continues to change rapidly with new technologies. We are surrounded by touch- and voice-activated devices, all of which are geared toward giving consumers the information they want when they want it. This has created an expectation of instantaneous and personalized experiences [...]

Have a Merry Marketing Holiday Season at Car Dealerships

By Jeff Kelosky, RVP and Head of Global Automotive at Tapad — With advances in technology and automotive services, advertising now comes with limitless strategies and approaches. And challenges. The advertising industry has become extremely fragmented as more devices, such as smartphones and connected cars, have entered the marketplace. As we make our way through [...]

Influencing Behavior to Win New Customers

By Vinnie Ma, Senior Director of Product Management, Tapad “People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.” -- B.J. Fogg This axiom from psychologist and founder of the Persuasive Tech Lab at Stanford, B.J. Fogg, has always stood [...]

Tapad Trend Report for 2018

2017 was a busy year here at Tapad. From new office openings in Norway to multiple partnership announcements, there was a lot to talk about. As we reflect back on the past year, we also consider how those events will impact 2018 and what trends we should be looking out for in the New Year [...]

In the News: Tapad and Freckle IoT Partnership

Today, Tapad announced a strategic partnership with Freckle IoT, the global leader in multi-touch, offline attribution. Freckle IoT will be leveraging the Tapad Device Graph™ to supplement the company’s data set to offer brands more granular attribution data. So why is this important? First, it's an important step in empowering brands with the [...]
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