Company Blog

Tapad Takes Its Data-Driven Marketing Intelligence to dmexco

Team Tapad joined over 50,000 attendees at one of the world’s largest and most comprehensive adtech industry conferences, dmexco in Cologne, Germany. The outstanding number of attendees included global and regional adtech/martech vendors, alongside international agencies, brands and publishers. Our seven data experts met with a large number of clients and potential partners across [...]

Tapad Welcomes Akiko Yoshitake as Japan Commercial Director

Today, Tapad announces that industry veteran, Akiko Yoshitake, joins the company as its new commercial director in Japan. In this newly created position, Yoshitake will spearhead Tapad’s operations and new business development efforts with local marketers, technology companies and digital advertising agencies. Akiko brings nearly 20 years of experience in marketing and digital [...]

Tapad Customer Panel: Accelerating Innovation

By Jeff Kelosky, Regional Vice President of Sales and Head of Automotive, Tapad From left to right: Chris Kane, Founder of Jounce Media; Sam Simoneaux, Associate Media Director at Good Apple; Jackie Mattina, VP of Data and Analysis at Digitas; Kathleen Comer, VP of Client Services at The Trade Desk; Justin Webster, Media Supervisor at [...]

Tapad and The Trade Desk See Ongoing Momentum in Longstanding Partnership

Tapad is excited to share a few highlights of our ongoing partnership with The Trade Desk, a global technology platform for buyers of advertising. We have been providing cross-device segments from our groundbreaking Tapad Device GraphTM through The Trade Desk’s platform. As a result of this partnership, seven major private and independent holding companies now [...]

Todd Benedict Joins Tapad as Chief Revenue Officer

Today, we are very excited to announce that Todd Benedict has joined the Tapad team as chief revenue officer. With 20 years of industry experience, Todd is an ad tech veteran with deep knowledge and expertise in leading sales organizations. At Tapad, Todd will be leading revenue and sales operations for the company’s North America [...]
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