Company Blog

National Engineers Week Video Series

Happy National Engineers Week! Inspired by George Washington, who is considered the first U.S. engineer, National Engineers Week is meant to celebrate the profound impact that engineers have on society. With such a diverse landscape of engineering fields, it is easy to overlook just how many ways a single engineer’s work can affect people all ...

9 Benefits of Bringing Digital Identity Resolution In-House

The annual ANA survey found that 35% of brand marketers (most with annual media budgets in excess of US$100 million) have already expanded their in-house programmatic media buying capabilities. We’re seeing similar adoption by brand marketers to bring cross-device digital identity in-house. Insourcing digital identity is enabling brand marketers to provide consumers with a ...

It’s a Wrap: MarTech East 2018

Two members of the Tapad team, Niksa Cosic and Brett Sheppard, attended this year’s MarTech East conference, held in Boston from October 1-3, 2018. Several themes emerged. (1) Start With Small Steps and Create Virtuous Cycles The day one morning keynotes kicked off with the R.E.M. song “It’s the End of the World as ...

Getting To Know Our New COO

Tapad’s new Chief Operating Officer Mark Connon officially joined the team on July 23rd at our headquarters in New York City. He is a seasoned executive with more than two decades of experience in digital media & advertising and will help drive the strategic direction of the company in addition to overseeing the sales and ...

Life Beyond Walled Gardens

By Tom Rolph, VP, EMEA — Walled gardens are the industry’s frenemies. On one hand they offer advertisers access to millions of users, but on the other hand, they make it near impossible for brands to use all-important behavioural data outside of the one platform. This can be especially detrimental for industries with unpredictable consumer ...

Identity Resolution: New Tapad eGuide

Accurate cross-device identity resolution is critical for digital advertising campaigns. At a higher level, understanding digital identity helps brands provide a seamless, exceptional experience across consumer touch points – all of which has a major impact on performance and revenue. Physical devices are just the start of the story. On a single laptop, there will ...

Adobe Audience Manager Now Offers The Tapad Graph

Today, Tapad is excited to announce that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud. This means that marketers can now expand their view of consumers and boost results through Tapad’s probabilistic solution. With this integration, customers based in the U.S. and Canada can use the Tapad ...

Tapad Announces Partnership with Twine Data

Today, Tapad and Twine announced a strategic partnership that brings Twine's portable CRM onboarding capabilities to Tapad's cross-device solutions. Through the integration of Tapad’s best in class cross-device capability and Twine’s deterministic identity graphTogether, this partnership will create one of the largest portable identity graph & CRM onboarding services in the U.S. What does this ...
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