Two members of the Tapad team, Niksa Cosic and Brett Sheppard, attended this year’s MarTech East conference, held in Boston from October 1-3, 2018. Several themes emerged. (1) Start With Small Steps and Create Virtuous Cycles The day one morning keynotes kicked off with the R.E.M. song “It’s the End of the World as
Tapad’s new Chief Operating Officer Mark Connon officially joined the team on July 23rd at our headquarters in New York City. He is a seasoned executive with more than two decades of experience in digital media & advertising and will help drive the strategic direction of the company in addition to overseeing the sales and
By Tom Rolph, VP, EMEA — Walled gardens are the industry’s frenemies. On one hand they offer advertisers access to millions of users, but on the other hand, they make it near impossible for brands to use all-important behavioural data outside of the one platform. This can be especially detrimental for industries with unpredictable consumer
Accurate cross-device identity resolution is critical for digital advertising campaigns. At a higher level, understanding digital identity helps brands provide a seamless, exceptional experience across consumer touch points – all of which has a major impact on performance and revenue. Physical devices are just the start of the story. On a single laptop, there will
Today, Tapad is excited to announce that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud. This means that marketers can now expand their view of consumers and boost results through Tapad’s probabilistic solution. With this integration, customers based in the U.S. and Canada can use the Tapad
Today, Tapad and Twine announced a strategic partnership that brings Twine's portable CRM onboarding capabilities to Tapad's cross-device solutions. Through the integration of Tapad’s best in class cross-device capability and Twine’s deterministic identity graphTogether, this partnership will create one of the largest portable identity graph & CRM onboarding services in the U.S. What does this
Brand marketers have access to extensive customer data, but using it to drive results remains a stumbling block for many. In fact, most B2C marketing organizations face a similar problem: their data is siloed in separate platforms, creating partial views of consumers for different tasks. Incomplete data inevitably leads to inconsistent results. The pervasiveness of
Thought Leadership: Bring Your Own Data (BYOD) — How To Rethink Personalization With The Consumer In Mind
By Varun Gudiseva, VP of Commercialization, Tapad — Imagine a world where every piece of technology around you is always used to help make your life easier. Your phone captures all your daily habits to forecast what time is the best for you to wake up to make the 9 am meeting while looking at
Today, we're excited to announce that industry veteran and former Telenor executive, Abhay Doshi, joins Tapad as the company's head of APAC. Abhay will lead Tapad’s expansion in the region from the company’s offices in Singapore. With 15 years of experience in product management and marketing for the telecom, analytics and marketing industries,he will be
Thought Leadership: Global or stay close to home: Which marketing strategy will drive T-Mobile and Sprint post-merger?
Which marketing strategy will drive T-Mobile and Sprint post-merger? Ultimately, it may come down to being a question of each company’s individual goals.