IN THE NEWS

IN THE NEWS

Tapad Brings Global Insights to Arm Treasure Data's Enterprise CDP Technology

Joint solution will enhance accuracy and reach across North America, EMEA and APAC NEW YORK, April 17, 2019 /PRNewswire/ -- Tapad, a global marketing technology company and leader in digital identity resolution solutions, today announced a new joint capability with Arm®Treasure DataTM , a leader in enterprise customer data management. The partnership combines The Tapad ...

Tapad Integrates The Trade Desk’s Unified ID Solution Into Its Global Identity Resolution Platform

Leading global marketing technology company, Tapad, adopts The Trade Desk’s streamlined cookie ID into its identity resolution solutions to increase global cookie coverage across the internet April 03, 2019 09:00 AM Eastern Daylight Time LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Global marketing technology company, Tapad, has partnered with The Trade Desk to onboard The Trade ...

Tapad Appoints Ajit Thupil as First SVP of Identity

Tapad expands senior leadership team with the addition of industry veteran and new role NEW YORK, Feb. 7, 2019 /PRNewswire/ -- Tapad, a global marketing technology company and leader in digital identity resolution solutions, has appointed Ajit Thupil as the company's first Senior Vice President of Identity. Based in New York ...

Tapad Appoints Mark Connon as COO

Tapad Expands Senior Leadership Team with the Addition of Industry Veteran New York, NY — August 9, 2018 — Tapad, the company advancing personalization for the modern marketer, has appointed Mark Connon to the position of Chief Operating Officer. Based in New York, Connon will help drive the strategic direction of the company in ...

Tapad’s Proprietary Graph Now Integrated With Adobe Audience Manager

The Tapad Graph Now Offered in Adobe Audience Manager, part of Adobe Analytics Cloud New York, NY — August 7, 2018 — Tapad, the company advancing personalization for the modern marketer, announced today that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud, helping marketers expand their ...

Tapad Appoints Abhay Doshi to Head Up Asia Pacific Operations

Former Telenor Executive Joins Team in Singapore Singapore — June 18, 2018 — Tapad, the company reinventing personalization for the modern marketer, today announced the appointment of Abhay Doshi as the company’s head of Tapad Asia Pacific (APAC). Doshi will lead Tapad’s expansion in the region from the company’s offices in Singapore. With 1 ...

Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using Centro’s DSP Basis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that its Basis programmatic ad platform has licensed cross-device marketing technology from Tapad (www.tapad.com), the company reinventing personalization for the modern marketer ...

Tapad Partners with Flashtalking to Create Impactful Attribution Modeling Strategy

Partnership Yields Increased Match and Connectivity Rate Through Tapad Graph March 27, 2018 — New York, N.Y. — Tapad, the company reinventing personalization for the modern marketer, today announced the impactful results of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification and insights. Flashtalking is one of ...
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