IN THE NEWS

IN THE NEWS

ExchangeWire: 2018 IAB UK & PwC Digital Adspend Study: The Market Grows

The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report highlights The majority of all growth is coming from smartphone advertising, which has increased by £1.65bn (35%) from 2017.Smartphone advertising now represents 51% of all UK digital ad spend, up from ...

Forbes: 14 Highly Effective Methods For Turning Customers Into Brand Loyalists

Developing a relationship between your customers and your company is a crucial part of finding success as a business. Perhaps the one accomplishment for a business that trumps all else—even more than bringing on a new customer—is creating a lifelong, loyal customer who loves what your company does and supports you through not only buying ...

Forbes: Building Your Personal Brand? Try These 12 Expert-Recommended Strategies

Everyone knows that it’s important for businesses to have a clearly defined brand. In the modern world, the personal brand has become just as important, and many professionals are trying to build up their public reputation, expertise and industry authority. In the digital age, there are many different methods and channels you can use to ...

Mobile Marketing: What UK ad-supported streaming services can learn from Hulu

Tom Rolph, VP EMEA at Tapad, says that ad-sponsored streaming services can be successful if they can deliver a higher quality viewer experience than other streaming services. Last week, Hulu, the streaming service acquired by Fox and now owned 60 per cent by Disney, announced it will be regularising its ad ...