Leverage the power of The Tapad Graph through media activation with our partner, Brand Networks, to drive results. Tapad’s media products maximize reach across every device, boost cost savings, and deliver engaging video in brand-safe environments.
Better performance starts with knowing your audience. Tapad analyzes the consumers converting on your site and finds similar consumers in The Tapad Graph to build cross-device look-alike segments. This helps marketers increase efficiency while delivering appropriate messages to the consumers who matter across all of their devices. Discover the best prospects, across devices, based on the behavioral patterns of your current customers.
Address your customers and prospects across more devices to drive engagement. The Tapad Graph enables the marketer to reach consumers across more devices, amplifying the number of addressable digital IDs per consumer by up to 5x. Tapad maximizes impressions across devices and provides accurate measurement of the number of consumers who engage with your message—and how often they see it. You can now establish one-to-one relationships with your consumers as they move seamlessly across devices.
Tapad enables you to deliver engaging, interactive, brand-safe video experiences, appropriate for every device and tailored to your campaign goals. Tapad, in collaboration with our partners, offers safe and transparent environments for mobile, desktop and CTV video advertising. We help your identify your consumer across every device and deliver seamless, enjoyable video experiences. Our integrations with MRC-accredited technologies and brand-safe websites ensure the protection of your brand integrity while delivering video in viewable environments.