Accurate cross-device identity resolution is critical for digital advertising campaigns. At a higher level, understanding digital identity helps brands provide a seamless, exceptional experience across consumer touch points – all of which has a major impact on performance and revenue.
Physical devices are just the start of the story. On a single laptop, there will be a number of website and application logins spanning different browsers. And when you take all the other devices – smartphones, tablets, connected TVs, and home computers – into account, the number of digital IDs multiplies fast, with an average of 8.1 digital IDs per U.S. household. In addition, Tapad’s proprietary data shows that 35% of consumers convert on a device that is different from the one on which they started their research.
In a newly published Tapad eGuide, you’ll see how The Tapad Graph is turning the challenges of a device-saturated world into opportunities for brand marketers, ad-tech vendors, ad agencies, and publishers.
This guide also covers topics such as:
- What is identity resolution?
- Why it’s important
- How brands use identity resolution to upgrade the customer experience
For more information, download your copy today of the Tapad Identity Resolution eGuide.