Dynamic Audiences

Reach your consumers with the 

right message at the right moment.

Dynamic Audiences

Reach your consumers with the 

right message at the right moment.

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Tapad’s Dynamic Audiences combine device and consumer data from The Tapad Graph to power precise targeting of your high-value consumers and audiences across devices. Boost your KPIs and drive more conversions by addressing consumers with the right message at the right time -- on any device they may be using. Marketers can optimize Dynamic Audiences for scale or precision and deploy them for targeting and measurement across activation endpoints.

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Dynamic

Tapad Audiences can be tuned for scale or precision based on marketer need.

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Organic

We derive consumers’ true interests based on their organic web browsing behaviors.

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Flexible

Use Dynamic Audiences for targeting and measurement in your preferred activation channels.

To build Dynamic Audiences, Tapad leverages our vast set of consumer and device data, ingested from numerous partnerships across adtech, martech, brands, publishers and other technology platforms. We then use natural language processing and machine learning to analyze how consumers are browsing the web and consuming content. This lets us understand actionable attributes about your audience so we can build segments containing the individuals most likely to take action on your message.

With Dynamic Audiences, marketers can precisely target high-value consumers across devices, without sacrificing scale. Deliver personalized messages to the individuals most likely to engage to drive more actions per dollar spent. Dynamic Audiences are also fully platform-agnostic so you can use them in your activation channel of choice.

Sample Audiences

  • Outdoor Gardening / DIY Home
  • In-Market Car Buyers
  • Wedding Planning
  • Healthy Living
  • Boating
  • Celebrity & Gossip Magazines
  • Video Game Enthusiast