Device Graph Access

Gain a unified view of your consumers across devices.

Device Graph Access

Gain a unified view of your consumers across devices.

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Device Graph Access (DGA) enables our clients to ingest device and consumer data from The Tapad Graph to power targeting and measurement workflows. With numerous partners across martech, adtech, brands and publishers contributing data into The Tapad Graph, DGA extends your reach and scale, unifies your cross-device view of the consumer and opens up new opportunities to connect with your audience.

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AMPLIFY

Tapad finds net-new digital IDs across your customer base, giving you more digital environments in which to reach your high-value customers.

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ATTRIBUTION

The Tapad Graph stitches together all the digital IDs linked to a consumer or household, letting you identify the path to conversion across devices and channels.

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PERSONALIZATION

Tapad enables you to recognize a consumer on any device they may be using, so you can personalize the messages you send to them and drive specific actions.

DGA powers a range of marketer use cases: audience extension, retargeting, attribution, personalization, measurement and analytics, mobile-to-desktop pathing, creative sequencing, look-alike modeling, user privacy and more.

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RETARGETING

Tapad links a digital ID (cookie or MAID) created when a consumer visits your site or uses your app to additional digital IDs in The Tapad Graph. This lets you retarget your consumer across more devices, increasing your opportunities to drive re-engagement and action.

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SEQUENCING

Deliver your creatives to the consumer’s right device at the right time to create a compelling cross-device narrative and drive actions.

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ANALYTICS

Tapad provides Cross-Screen Analytics and Audience Analytics to help you quantify the impact of your programmatic campaigns. Device Graph Access (DGA) can also be integrated into your analytics stack for custom reporting needs.

Hotels.com personalizes content across digital properties to drive bookings

Unifying consumer engagement across screens isn’t easy. Even with a bevy of first-party data, Hotels.com found it difficult to link anonymous users and behaviors together as consumers bounced between IP addresses, across devices.

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