Device Graph Access

Gain a unified view of your consumers across devices.

Device Graph Access

Gain a unified view of your consumers across devices.

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Device Graph Access (DGA) enables marketers to ingest data from The Tapad Graph to inform their targeting and measurement workflows. With numerous partners across martech, adtech, brands and publishers contributing data into The Tapad Graph, DGA unifies a cross-device view of the consumer and opens up new opportunities to connect with your audience.

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MORE SCREENS EQUAL MORE REACH

Tapad finds net-new digital device IDs enabling brands to reach high-value customers.

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CLEARER LINE OF SIGHT INTO CONVERSION

Since The Tapad Graph stitches together digital IDs linked to a consumer or household, brands can more accurately identify the path to conversion across devices and channels with DGA.

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THE RIGHT MESSAGE ON
THE RIGHT DEVICE

By resolving device IDs, Tapad enables brands to tailor the messages sent to consumers and to drive specific actions.

DGA enables marketers across a range of use cases: cross-device audience extension, retargeting, attribution, personalization, measurement and analytics, mobile-to-desktop pathing, creative sequencing, and more.

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RETARGETING

When a consumer visits your site or uses your app, Tapad creates a digital ID (cookie or MAID) and links it to additional IDs in The Tapad Graph. This connection allows you to retarget your consumer across more devices, increasing opportunities to drive compelling narratives, relevant engagements and actions.

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SEQUENCING

Deliver your creatives to the consumer’s right device at the right time to create a compelling cross-device narrative and drive actions.

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ANALYTICS

Device Graph Access (DGA) can also be integrated into your analytics stack for custom reporting needs.

Hotels.com personalizes content across digital properties to drive bookings

Unifying consumer engagement across screens isn’t easy. Even with a bevy of first-party data, Hotels.com found it difficult to link anonymous users and behaviors together as consumers bounced between IP addresses, across devices.

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