The Device GraphTM

Creating a unified view of the consumer

The Device GraphTM

Creating a unified view of the consumer

WHAT IS THE TAPAD DEVICE GRAPH™?

Media companies face many challenges, but none more fundamental than the fractured nature of today’s digital marketing and advertising ecosystems. Most technology platforms treat a single user as different people since they use different devices and switch between contexts within those devices. The patent-pending Tapad Device Graph™ allows you to understand, monetize and measure your audience in a unified way across all connected devices.

WHAT IS THE TAPAD DEVICE GRAPH™?

How It Works

Tapad determines which of these devices are related to each other and connected to a user, building a unified cross-device view of the consumer.

How It Works
How It Works

Use Cases

Advertising
  • Target your audience with unified and coordinated messages across all of their devices
  • Customize the user experience based on cross-device behavior
  • Measure the effectiveness of your cross-device brand awareness and direct response campaigns
Publishers
  • Monetize your audiences, not your content channels
  • Enable a more valuable, 360° view of your customers, across all of their devices
  • Understand user pathing across devices to power more effective acquisition marketing and make strategic decisions

How We Do It

  • Model billions of non-PII data points, isolating strong behavioral and relationship-based patterns across device
  • Continuously inform the Tapad Device Graph™ based on real-time data collection, reflecting the most up to date information
  • Partner with organizations that have explicitly connected devices based on authentication to strengthen and validate Tapad’s Device Graph™ modeling