CDP FOR TELCOS

Improve customer experience and acquisition for telecom carriers.

CDP FOR TELCOS

Improve customer experience and acquisition for telecom carriers.

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Personalization at scale is transforming telco marketing, enabled by The Tapad Graph and Customer Data Platform purpose-built for mobile network providers. Tapad CDP integrates and enriches diverse internal telco data with industry-leading digital identity resolution. Achieving a single customer view across telco data silos and consumer touch points empowers customer acquisition and a seamless customer experience.

The Tapad Customer Data Platform (CDP) is a telco-specific offering powered by The Tapad Graph. Onboard privacy-safe diverse internal, publisher, and 3rd-party data including calling party IDs (CPID). Integrate and extend this internal data with Tapad cross-device identity resolution. Built-in cross-channel activation includes demand-side platforms (DSPs) and social.

Fulfill digital transformation mandates for net-new customer acquisition, customer experience, upsell/cross-sell, and retention use cases. Get started quickly with several data sources and channels, validate the use case & ROI, and scale from there. Rely on Tapad Platform Solutions expertise to onboard additional data sources and activate new channels, such as website digital experience, demand-management platforms (DMPs), emails, direct-to-publisher, and in-store point-of-sale systems.

A Telco finds new customers with improved efficiency

Find out how a Telenor subsidiary in the Nordics achieved 34% lower Cost Per Acquisition with the Tapad CDP.

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