THE TAPAD CDP

Move mountains in minutes.

THE TAPAD CDP

Move mountains in minutes.

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The Tapad Customer Data Platform (CDP) lets you leverage diverse internal and publisher data in combination with Tapad’s scaled identity solution to drive results. With an enriched view of consumers, you can build high-performing segments for acquisition, cross-sell, upsell and churn prevention. The Tapad Graph works behind the scenes to amplify your customer data with new consumer insights, enabling you to project first-party data onto new prospects via predictive modeling.

Most CDPs on the market enable aggregation of first-party data, but they do not introduce new consumer insights and prospects into the marketer’s line of sight. The Tapad CDP, powered by The Tapad Graph, enables marketers to see and reach new prospects, while extending device reach across the existing customer base.

Privacy-safe onboarding tailored to your industry enables you to bring CRM data into the digital ecosystem for unified data management and activation. The Tapad Graph enriches your data with a wealth of consumer and adtech insights. This enables you to discover, build and manage audiences for a range of use cases, and activate in real time using built-in integrations across programmatic and social. Measure the performance of your campaigns with powerful analytics to turn results into instant learnings.

A Telco finds new customers with improved efficiency

Find out how a Telenor subsidiary in the Nordics achieved 34% lower Cost Per Acquisition with the Tapad CDP.

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