Our analytics dashboard gives you a snapshot view of your campaign’s overall success and performance by providing one-to-one connections with consumers between digital and TV marketing. This empowers marketers to make more informed decisions about your media spend.
This solution allows marketers and their agencies to demonstrate the relationship between cross-device marketing and hitting their goals for every campaign.
Extensive Audience Reach
Tapad amplifies your cross-device scale by 5x on average. We encourage you to leverage your first party data and blend it with third party data to maximize your cross-device scale to reach your entire audience. With our existing DMP integrations, including Bluekai, eXelate, Adobe Audience Manager, Neustar and more. We can easily ingest your consumer data into our device graph to uncover additional device connections.
Our proprietary media platform, Unify, fees are completely transparent, allowing you to take more control of your margins. Data can be expensive, so to help you identify data cost inefficiencies and increase your margin, audience pricing information is directly available as you build your audiences. Directly within the audiences tab, you’re able to filter audiences by max and min price.
Granular and Comprehensive Engagement
Unify was built for cross-device from the ground up. The Tapad Device Graph™ analyzes several signals including remote access, date, cookie, host, referrer and more across multiple devices to build the most accurate consumer device profiles. Cross-device isn’t a simple check box. To enable cross-device lift, you will want to find devices in the graph, or you can break it down by specific IDs in the graph. This means Tapad has identified a consumer’s associated devices, and can amplify your impression opportunities across your desired audiences, and improve your offline studies.
Our granular cross-device engagement provides you the opportunity to implement marketing strategies that improve reach and frequency, equating in more conversions.
Sources: *A commissioned study conducted by Forrester, **PD Group Connected Intelligence Study, March 2013, *** IAS Media Quality US Report H2 2016, Based on 1,951,457,961 Tapad CM pixel imps