TAPAD SATISFIES SNICKERS' HUNGER FOR A GAME-CHANGING CAMPAIGN
The Mission: Create a teaser ad with compelling game-like features for Snickers’ Super Bowl campaign to drive maximum engagement on desktop, tablet and mobile.
The Campaign: Phone and tablet users were prompted to shake their devices in order to “free” a candy bar lodged in a virtual vending machine. On a computer, viewers were prompted to click a button as fast as they could to free the candy, rather than shake their device. Once the candy bar dropped, a sneak preview of Snickers’ Super Bowl commercial appeared.
The Results: Time spent engaging with this cross-device campaign was 5X greater than the industry average. Satisfied users, and an even more satisfied client.