TAPAD COLORS A PATH TO ENGAGEMENT & CONVERSION
The Mission: Build an interactive mobile, tablet and desktop ad featuring a virtual coloring book page to increase engagement with the Mr. Sketch brand and up visits to their new website.
The Campaign: The “digital coloring book” launched with a 15-second video. Interacting with the video introduced an array of Mr. Sketch markers and a blank coloring page. Users then manipulated the markers by gliding a finger over a track pad and effectively coloring the blank page. The experience culminated in a visit to Mr. Sketch.com.
The Results: The digital coloring book increased engagement - measured by time spent - by 166% on desktop, 81% on mobile and 150% on tablet compared to watching a traditional 15-second video campaign.