TAPAD TAKES jetBlue® ON A SOARING CREATIVE JOURNEY
The Mission: Bring an interactive ad to life and highlight the beauty of air travel while driving awareness across desktop, mobile and tablet devices of jetBlue®’s newest route: NYC to Reno.
The Campaign: This creative featured the best part of every jetBlue® journey – soaring through the air. With a few swipes (or clicks, depending on the device), people were able to “fly” a jetBlue® plane from New York City to Reno. The experience intuitively conveyed how quick, easy and fun it is to fly jetBlue®.
The Results: Tapad’s high-impact cube and rich media units drove significantly higher engagement and time spent than standard banner ads. When users saw the ad on two devices (vs. one), there was a 323% lift in conversion rates, and a 605% increase when exposed across three devices.