Ford

The Works Campaign

TAPAD CREATES A “BUILT FORD TOUGH” SERVICE CAMPAIGN

The Mission: Develop an engaging cross-screen campaign reminding drivers of the need for service and make local Ford dealerships effortless to locate for vehicle maintenance.

The Campaign: The creative featured click-to-map technology, highlighting the Ford dealership closest to each driver. As users clicked, turn-by-turn directions appeared.

The Results: Exposure to the ad across three devices resulted in a 33% lift in overall conversions. By leveraging cross-device optimized creative, this campaign directly reached Ford owners, driving customers straight into their dealers’ garages.

Previews:
Desktop | Mobile | Tablet
Ad Formats:
Expanding
Client:
Ford - Team Detroit