TAPAD CREATES A “BUILT FORD TOUGH” SERVICE CAMPAIGN
The Mission: Develop an engaging cross-screen campaign reminding drivers of the need for service and make local Ford dealerships effortless to locate for vehicle maintenance.
The Campaign: The creative featured click-to-map technology, highlighting the Ford dealership closest to each driver. As users clicked, turn-by-turn directions appeared.
The Results: Exposure to the ad across three devices resulted in a 33% lift in overall conversions. By leveraging cross-device optimized creative, this campaign directly reached Ford owners, driving customers straight into their dealers’ garages.