AT&T

Snow Globe

The Telco company approached Tapad to help them launch an engaging mobile and tablet campaign to promote holiday deals.

The Mission:
Create a unique user experience for mobile and tablet shoppers;
Drive users to engage with the company’s creative;
And increase overall website engagement.

The Campaign:
Tapad created a rich media campaign for the Telco, which included attention-grabbing animation and the use of haptic technology.

When the ad appeared, it displayed a graphic of a snow globe and encouraged the viewer to shake the device to reveal the offer inside. Shaking the device activated changes in the graphics: snow began to fall inside the snow globe and an offer was uncovered. In addition, a follow up Call-To-Action appeared, prompting the viewer to tap the the ad for more deals available on the Telco website.

For Android mobile users, shaking the phone was accompanied by a vibrating effect. This haptic element created a more unique, exciting and engaging experience for the user, who spent more time with ad, thereby driving more site visits.

As a result of Tapad’s creative take on cross-device ads, the Telco achieved their goals and reached a more engaging audience than anticipated.

The Results:
4.9 Million Impressions
7.27% Tablet Engagement Rate / 1.89% Mobile Engagement Rate
19.18% Higher Engagement Rate for Android Devices Compared to iOS Devices
44% Lift on CTR for Android Users Compared to iOS
138% More Time on Average was Spent with Android Devices Compared to iOS


Previews:
Mobile | Tablet
Ad Formats:
Interstitial
Client:
AT&T