Company Blog

Tapad Welcomes Varun Gudiseva as VP of Market Development, Analytics

We are excited to announce that industry veteran, Varun Gudiseva, has joined the Tapad team as VP of Market Development, Analytics. In this newly created role, Varun will oversee the strategy and commercialization for all of Tapad's analytical products. With his team, he will also develop a differentiated analytics roadmap by defining and prioritizing commercial [...]

Tapad and Sojern Partner to Simplify the Complex Travel Consumer Journey

Today, Tapad announced its partnership with travel direct demand engine, Sojern, to provide marketers with an even stronger understanding of travelers as they research and shop across multiple devices. According to Sojern's research, travelers visit hundreds of websites preceding their trip purchase, with some consumers reaching upwards of 450 touchpoints prior to booking. Sojern’s [...]

Getting to Know Our New CEO: Sigvart Voss Eriksen

Today, Tapad announced that Sigvart Voss Eriksen will be taking the reins as the company’s new CEO. Are Traasdahl will be shifting to a more consultative position as chairman emeritus, and is as excited as we are for Sigvart to join the team. To kick off Sigvart’s tenure here at Tapad, we asked him a [...]

Scale and Precision Series

Unifying consumer engagements across screens isn’t easy. Even with a bevy of first-party data, found it difficult to link anonymous site visitors and behaviors together as consumers bounced between IP addresses, across devices. Our anonymized user data is fractured — we can see the conversions happening and what device they happen on, but there [...]

Why the Timing of Digital Browsing Behavior Matters

The data science team here at Tapad is constantly working to identify patterns among past converters (converters being people who have taken a desired digital action, e.g. clicking a specific link or button on a client’s website). Part of this research has been around the timing and frequency of website visits, where we learned the [...]

Signal Partnership Expands Customer Reach Across Devices

Today we announced our partnership with Signal, the global leader in connecting brands to their customers at scale. This global integration extends device connectivity for Signal’s clients across North America, APAC, and EMEA by leveraging our proprietary Tapad Device GraphTM. By combining Signal’s customer connection scale with our device scale, Signal is able to [...]

Tapad Hires New Head of Data Science

This month, Tapad's engineering team made several notable hires included a new Head of Data Science, Igor Elbert. Igor joins the team with more than two decades of software engineering and data science experience. Most recently Igor led data science projects at Gilt Groupe and, prior to that, at Barnes and Noble [...]